# Hummingbirds

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hummingbirds

- Industry: Marketing/Advertising
- Headquarters: Des Moines, US
- Website: www.hummingbirds.com/
- Total disclosed funding: $8.8M
- Latest round: Seed (Oct 30, 2024)
- Investors on record: 8

## About

Founded in 2022 in Iowa, US, Hummingbirds, Inc. connects businesses with local influencers for marketing campaigns. In November 2023, Hummingbirds, Inc. raised USD 3.35 million in seed funding led by Ground Game Ventures, including Allos Ventures, FJ Labs, M25, Next Level Ventures, Innoventures Capital, and Mango Seed Investments. The seed funding values Hummingbirds, Inc. at USD 12.46 million post-money.

The company operates a platform designed to connect businesses with local content creators, known as hummingbirds, to drive localized marketing efforts. The firm’s core product offering facilitates the creation and distribution of content through local influencers, with a focus on building trust and community engagement. The platform allows businesses across various sectors, including small businesses, restaurants, tourism, consumer packaged goods (CPG), and grocery, to set up campaigns that local creators can participate in, thereby enhancing customer acquisition and campaign longevity. Hummingbirds’ services are tailored for a diverse client base that includes brands like Lola's Fine Hot Sauce and AE Dairy, targeting markets in urban areas across the US.

The organization plans to use the November 2023 funding to support growth and local expansion initiatives.

## Funding rounds

- Seed, Oct 30, 2024, $5.4M — Allos Ventures, Next Level Ventures, M25, ISA Ventures, Innoventures Capital, Homegrown Capital, Ground Game Ventures
- Seed, Nov 28, 2023, $3.4M — Allos Ventures, Next Level Ventures, FJ Labs, M25, ISA Ventures, Innoventures Capital, Ground Game Ventures

## Investors

- Allos Ventures (https://capitalatlas.ai/funds/allos-ventures) — Seed
- Next Level Ventures (https://capitalatlas.ai/funds/next-level-ventures) — Seed
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed
- M25 (https://capitalatlas.ai/funds/m25) — Seed
- ISA Ventures (https://capitalatlas.ai/funds/isa-ventures) — Seed
- Innoventures Capital — Seed
- Ground Game Ventures (https://capitalatlas.ai/funds/ground-game-ventures) — Seed
- Homegrown Capital (https://capitalatlas.ai/funds/homegrown-capital) — Seed