# Humble Bundle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/humble-bundle

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.humblebundle.com
- Total disclosed funding: $9M
- Latest round: Series B (Apr 20, 2011)
- Investors on record: 3

## About

Humble Bundle, Inc. is a digital storefront specializing in curated game, book, and software bundles, promoting both consumer engagement and charitable contributions through flexible payment models and subscription services.Founded in 2010 and headquartered in San Francisco, US, Humble Bundle, Inc. operates as a digital storefront providing bundles of games and software. The company was acquired by IGN Entertainment in October 2017, but specific financial terms of the acquisition were not disclosed. The founder of Humble Bundle has a notable history in the tech industry, although detailed information about additional ventures is not available. The company has raised USD 4.48 mn across 3 deals, with the latest round being a Series A led by Sequoia Capital in 2017, which coincided with the total amount raised.Humble Bundle, founded in 2010, operates as a digital storefront focusing on game bundles, book bundles, and software bundles designed to appeal to a diverse customer base of gamers, readers, and tech enthusiasts. Its core offerings include subscription services, such as Humble Choice, providing members with monthly curated selections of games alongside significant discounts on store purchases. Customers can pay what they want for specific bundles featuring popular titles and indie games, with a portion of proceeds directed to charitable causes. Humble Bundle serves a global market, primarily reaching customers in North America, Europe, and parts of Asia.Humble Bundle generates revenue through various channels including subscription services, individual game and bundle sales, and partnerships with game developers and publishers. The subscription model, particularly Humble Choice, allows members to access a set number of games for a monthly fee, while traditional retail transactions enable customers to purchase games and bundles outright. Pricing varies, with promotions such as the Summer Sale offering discounts of up to 95% on select titles. Notably, a portion of each transaction supports various nonprofit organizations, enhancing the community-driven aspect of the shopping experience.In the wake of the acquisition by IGN Entertainment, Humble Bundle, Inc. aims to enhance its product offerings by designing new bundles that cater to expanding user interests, although specific release dates have not been provided. The company is exploring opportunities to enter new markets, focusing on regions in Asia and Europe, with plans to initiate this expansion by 2025. The funds from the Series A round will be utilized to bolster these growth initiatives, including improvements to their digital platform and increased marketing efforts.

## Funding rounds

- Series B, Apr 20, 2011, $4.5M — Hong Shan
- Series A, Apr 20, 2011, $4.5M — Hong Shan, SV Angel, Y Combinator

## Investors

- Hong Shan — Series B, Series A
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Series A