# Human Native

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/human-native

- Industry: Software
- Headquarters: London, UK
- Website: www.humannative.ai/
- Total disclosed funding: $3.5M
- Latest round: Seed (May 22, 2024)
- Investors on record: 3

## About

Based in London, UK, and founded in 2024 by CEO James Smith and Jack Galilee, Human Native Ltd., a.k.a. Human Native operates as a software company that focuses on developing an AI data marketplace that allows developers access to licensed, ready-to-use data. In January 2026, Cloudflare, Inc. acquired Human Native Ltd. from Advance Venture Partners, LocalGlobe, and Mercuri.

Human Native AI offers an AI Data Marketplace, a platform designed to bridge the gap between rights holders and AI developers. The marketplace enables rights holders to control and monetize their creative works used for AI training, ensuring fair compensation. The platform offers a wide range of features, including a catalog of works, control over data usage, and monitoring solutions to detect misuse. In addition, the platform facilitates data preparation, indexing, benchmarking, and evaluating datasets to demonstrate their quality and value. The January 2026 acquisition enables Cloudflare, Inc. to expand its tools for paid data access between AI developers and content creators. The January 2026 acquisition aims to provide CloudFlare, Inc. with content access structure for artificial intelligence companies and creator data structure for content discovery and purchase.

## Funding rounds

- Seed, May 22, 2024, $3.5M — Advance Venture Partners, LocalGlobe, Mercuri

## Investors

- Advance Venture Partners (https://capitalatlas.ai/funds/advance-venture-partners) — Seed
- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Seed
- Mercuri (https://capitalatlas.ai/funds/mercuri) — Seed