# Human Behavior Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/human-behavior

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.humanbehavior.co
- Total disclosed funding: $5M
- Latest round: Seed (Sep 3, 2025)
- Investors on record: 3

## About

Based in the US, Make Dough, Inc., doing business as Human Behavior Co. delivers innovative AI-driven analytics tools that enhance user experience and optimize products for software companies across various industries worldwide.Founded in 2025 by co-founders Amogh Chaturvedi, Skyler Ji and Chirag Kawediya and headquartered in San Francisco, US, Make Dough, Inc., doing business as Human Behavior Co. specializes in developing AI technologies for user behavior analysis. In September 2025, Human Behavior Co. raised USD 5 million in seed funding led by investor General Catalyst Partners, with participation from other investors Y Combinator and Vercel Inc. Human Behavior Co. offers a robust suite of AI-driven analytics tools designed to enhance user experience and product optimization. Their core product focuses on session replay capabilities, enabling clients to observe real user interactions with their products without manual oversight. The platform automatically identifies and labels key moments in user sessions, providing insights into user behavior and preferences. This data empowers product teams to understand user journeys, identify drop-off points, and optimize workflows from initial signup to conversion. The company's services cater primarily to software companies across various industries, including e-commerce, SaaS, and digital media, with geographical reach extending to North America, Europe, and parts of Asia.Human Behavior Co. implements a subscription-based revenue model, offering various pricing plans that cater to the needs of different client segments, including enterprise-level customers and small-to-medium-sized businesses. Clients typically engage with the company through annual or monthly subscriptions, gaining access to the session replay tools and AI-driven insights. The pricing structure is tiered, providing options that scale with usage and feature access, ensuring that businesses of varying sizes can benefit from the service. The comprehensive analytics platform is positioned as a flagship offering, combining session recording with advanced AI capabilities to deliver actionable insights for its clients.In September 2025, Human Behavior Co. raised USD 5.00 mn in Seed funding to accelerate the development of its platform and scale up its product and teams. The company plans to introduce new analytics features aimed at improving session replay technologies in the coming year. Additionally, they seek to expand into European and Asian markets by the end of 2026, focusing on increasing their client base in these regions.

## Funding rounds

- Seed, Sep 3, 2025, $5M — General Catalyst Partners, Y Combinator, Vercel Inc.

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Vercel Inc. — Seed