# Hullabalook

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hullabalook

- Industry: Software
- Headquarters: London, UK
- Website: www.hullabalook.com
- Total disclosed funding: $8.1M
- Latest round: Series A (Jan 27, 2022)
- Investors on record: 3

## About

Based in London, UK, and founded in 2016, Hullabalook Ltd. operates as a B2B software company. Bryony Elliott and Barney Darby are the co-founders of the company. In February 2022, Hullabalook Ltd. raised USD 8.2 million in series A funding led by new investor Nauta Capital, with participation from returning investors Conviction VC and Passion Capital.

The company provides SaaS (Software-as-a-Service) product discovery solutions to retailers. It is the developer of a product discovery plugin that makes internet shopping simple and quick. The company's plugin is a visual discovery engine that uses analytical approaches to visualize manufacturer product descriptions and analyze complex data, allowing product sellers to improve their business and customers to rapidly locate the correct product for them.

The company plans to use the series A funding received in February 2022 to expand into new verticals and new markets.

## Funding rounds

- Series A, Jan 27, 2022, $8.1M — Nauta Capital, Passion Capital, Conviction VC

## Investors

- Nauta Capital (https://capitalatlas.ai/funds/nauta-capital) — Series A
- Passion Capital — Series A
- Conviction VC (https://capitalatlas.ai/funds/conviction-vc) — Series A