# Hull

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hull

- Industry: Software
- Headquarters: Atlanta, US
- Website: www.hull.io
- Total disclosed funding: $2.6M
- Latest round: Seed (Jan 26, 2017)
- Investors on record: 4

## About

Hull Inc. offers data-driven marketing solutions focused on enhancing customer engagement and sales performance through CRM tools, analytics platforms, and integration services.Founded in 2013, Hull Inc. is headquartered in Atlanta, US. The company specializes in marketing technology solutions. In March 2021, Hull Inc. was acquired by MessageBird B.V. from a group of investors including Alven and Serena. The CEO of Hull Inc. is Romain Dardour, and the founder is Stephane Bellity. The company has completed 4 deals, with its latest funding round in March 2021 raising USD 2.32 mn led by Serena, bringing the total amount raised to USD 2.32 mn.Hull.io specializes in providing a comprehensive suite of data-driven marketing solutions designed to enhance customer engagement and drive sales performance. The core of their offerings includes advanced customer relationship management (CRM) tools, analytics platforms, and integration services that facilitate seamless data flow between various marketing channels. These products help businesses optimize their marketing strategies by providing actionable insights into customer behavior and preferences, addressing challenges related to lead generation, customer retention, and personalized marketing. Hull.io caters to a diverse clientele, including mid-sized enterprises and large corporations across various sectors such as technology, retail, and financial services. Their solutions are prominently utilized in North America and Europe, specifically targeting businesses looking to enhance their marketing efficiency and customer relationships.The revenue model of Hull.io primarily revolves around subscription-based services, where clients pay for access to their suite of marketing tools and analytics platforms. This structure allows businesses to engage in monthly or annual subscriptions, enabling predictable cash flow for the company. Transactions typically involve various service tiers, where clients can select plans based on the scale and complexity of their marketing needs. Hull.io's flagship products, which include their proprietary CRM systems and integration tools, are bundled into these subscription packages. Additionally, partnerships with other technology providers may enhance service offerings, allowing clients to benefit from an interconnected ecosystem that maximizes their marketing efforts.Following the acquisition by MessageBird B.V. in March 2021, Hull Inc. plans to operate as a business unit of MessageBird, which may facilitate new product development and expansion into additional markets. The recent funding will support initiatives aimed at enhancing product offerings and entering new geographic regions. Specific details on upcoming products or markets were not disclosed.

## Funding rounds

- Seed, Jan 26, 2017, $2.6M — Alven, Newfund, Kima Ventures, Point Nine
- Seed, Jun 1, 2015 — Newfund

## Investors

- Newfund (https://capitalatlas.ai/funds/newfund) — Seed
- Alven (https://capitalatlas.ai/funds/alven) — Seed
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- Point Nine (https://capitalatlas.ai/funds/point-nine) — Seed