# HUED

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hued

- Industry: Healthcare IT
- Headquarters: New York, US
- Website: www.huedco.com
- Total disclosed funding: $1.6M
- Latest round: Seed (Aug 9, 2021)
- Investors on record: 6

## About

HUED, established in 2018 and headquartered in New York, US, is a digital health equity company focused on providing educational resources that promote cultural competence and sensitivity among healthcare professionals.HUED is a digital health equity company that offers educational courses and resources aimed at enhancing the cultural competence of healthcare professionals. The company was founded in New York in 2018. It has successfully raised USD 1.6 mn in Seed funding in August 2021, led by Female Founders Fund, with participation from Black Founders Matter, GingerBread Capital, Northwestern Mutual Life Insurance Company, Osage Venture Partners, and Serena Ventures. The founder's details are not publicly available, and the company has not undergone any notable pivots since its inception.HUED operates as a digital health equity company, specializing in educational courses and resources aimed at healthcare professionals. Their core offerings include accredited Continuing Medical Education (CME) and Continuing Education Unit (CEU) courses focused on cultural competence, cultural humility, and anti-racism, which are designed to enhance the ability of healthcare professionals to deliver equitable and culturally sensitive care. These courses address health disparities faced by Black, Latinx, and Indigenous communities, which include higher rates of chronic diseases and limited access to mental health services. The company also provides a comprehensive directory connecting patients with culturally competent providers trained by HUED.HUED generates revenue primarily through the sale of its educational courses and training programs to healthcare organizations and professionals. The transaction structure predominantly follows a B2B model, where healthcare institutions subscribe to HUED's training solutions to meet regulatory requirements for cultural competency and to enhance patient care. Organizations utilize these educational resources to reduce healthcare costs and improve patient outcomes. Pricing plans for the courses are tailored to address the specific needs of healthcare providers, enabling access to relevant educational content that supports their operational goals.In August 2021, HUED raised USD 1.6 mn in Seed funding, which will be utilized to enhance its healthcare system for better engagement between physicians and patients. The company aims to expand its offerings by developing new courses addressing emerging topics in health equity. Future market expansion plans include targeting urban centers with significant minority populations across the United States, with initiatives expected to roll out in the upcoming years.

## Funding rounds

- Seed, Aug 9, 2021, $1.6M — Northwestern Mutual Life Insurance Company, Female Founders Fund, GingerBread Capital, Osage Venture Partners, Serena Ventures, Black Founders Matter

## Investors

- Northwestern Mutual Life Insurance Company — Seed
- Female Founders Fund (https://capitalatlas.ai/funds/female-founders-fund) — Seed
- GingerBread Capital (https://capitalatlas.ai/funds/gingerbread-capital) — Seed
- Osage Venture Partners (https://capitalatlas.ai/funds/osage-venture-partners) — Seed
- Serena Ventures — Seed
- Black Founders Matter (https://capitalatlas.ai/funds/black-founders-matter) — Seed