# Hue Beauty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hue-beauty

- Industry: Software
- Headquarters: Boston, US
- Website: www.poweredbyhue.com
- Total disclosed funding: $4.5M
- Latest round: Seed (Apr 9, 2024)
- Investors on record: 8

## About

Established in 2021 and based in Massachusetts, US, Hue Beauty, Inc. operates as a provider of a shoppable video technology platform that offers consumer-generated videos for e-commerce businesses to help them increase sales for cosmetics brands. In April 2024, Hue Beauty, Inc. raised USD 4.5 million in seed funding co-led by new investors Fika Ventures and Underscore VC, with participation from other new investors Sequoia Scout, The MBA Fund, Glasswing Ventures, Courtyard Ventures, Phoenix Fund, and Heirloom Fund.

The company provides a beauty technology platform that offers customer testimonials to brands in the beauty industry. The platform's services include user-generated shoppable videos, photos, and written reviews from people. Moreover, the firm offers solutions such as shade-matching technology, which provides AI-based product recommendations for complexion products. Additionally, the firm also provides services such as tech integration and sourcing user-generated content (UGC) from Hue creators.

## Funding rounds

- Seed, Apr 9, 2024, $4.5M — Phoenix Fund, Underscore VC, Glasswing Ventures, Fika Ventures, The MBA Fund, Sequoia Scout, Courtyard Ventures, Heirloom Fund

## Investors

- Phoenix Fund (https://capitalatlas.ai/funds/phoenix-fund) — Seed
- Underscore VC (https://capitalatlas.ai/funds/underscore-vc) — Seed
- Glasswing Ventures (https://capitalatlas.ai/funds/glasswing-ventures) — Seed
- Fika Ventures (https://capitalatlas.ai/funds/fika-ventures) — Seed
- The MBA Fund (https://capitalatlas.ai/funds/the-mba-fund) — Seed
- Sequoia Scout — Seed
- Courtyard Ventures (https://capitalatlas.ai/funds/courtyard-ventures) — Seed
- Heirloom Fund — Seed