# Hudson MX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hudson-mx

- Industry: Software
- Headquarters: Atlanta, US
- Website: www.hudsonmx.com
- Latest round: Series B (May 14, 2019)
- Investors on record: 3

## About

Hudson MX Inc. specializes in technology solutions that streamline the media buying process, offering tools for digital media planning, programmatic advertising, and data analytics to optimize advertising efforts for clients.Founded in 2016, Hudson MX Inc. is headquartered in Atlanta, US, and focuses on enhancing media transactions. The company was established by William Batson and has raised a total of USD 63.5 mn through 6 deals, with the latest being a Series D round on February 2, 2021, led by Ascential plc. The current valuation of the company stands at USD 191.85 mn.HudsonMX offers a comprehensive suite of technology solutions aimed at enhancing the media buying process. Their core offerings focus on digital media planning, programmatic advertising, and data analytics, which help clients optimize their advertising efficiency and effectiveness. Serving a diverse range of clients including advertising agencies and brands, HudsonMX operates predominantly in key markets such as North America and Europe.HudsonMX operates on a subscription-based revenue model that enables clients to access its technology platform for media buying and analytics. Clients typically engage in transactions involving annual or monthly subscriptions, allowing them access to various tools tailored to their advertising needs. Additionally, the company may form strategic partnerships with advertising agencies and brands to expand its market reach and enhance service offerings.With the recent funding of USD 63.5 mn raised in February 2021, Hudson MX aims to enhance its cloud-based technology platform and strengthen its organizational structure. The company plans to introduce new products designed to further streamline media buying processes and expand into new geographic regions, specifically targeting additional urban centers in North America and Europe. The funding will support these initiatives, facilitating the delivery of advanced solutions to meet the evolving needs of its clientele.

## Funding rounds

- Series B, May 14, 2019 — Revel Partners, Kortschak Investments
- Seed, Jun 1, 2016 — Coelius Capital

## Investors

- Coelius Capital (https://capitalatlas.ai/funds/coelius-capital) — Seed
- Revel Partners (https://capitalatlas.ai/funds/revel-partners) — Series B
- Kortschak Investments (https://capitalatlas.ai/funds/kortschak-investments) — Series B