# Hubba

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hubba

- Industry: Marketing/Advertising
- Headquarters: Toronto, Canada
- Website: www.hubba.com
- Total disclosed funding: $17M
- Latest round: Series B (Mar 29, 2018)
- Investors on record: 10

## About

Hubba Inc. is a technology company that enhances product visibility and connectivity within the retail ecosystem through its innovative platform, focusing on product information management and seamless data sharing.Founded in 2011 in Toronto, Canada, Hubba Inc. specializes in improving product visibility for retailers and brands. The company has undergone significant changes, including the discontinuation of its operations in February 2022. It has raised a total of USD 11.00 mn across various funding rounds, with the latest being a Series A round led by Real Ventures, which occurred on February 8, 2022. The company is founded by Adrian Davies, who has a background in entrepreneurship.Hubba provides a comprehensive product information management system and a digital catalog solution aimed at streamlining product data sharing among brands, retailers, and suppliers. Their platform addresses challenges in the retail sector, such as inconsistent product information and inefficient onboarding processes, serving small to medium-sized enterprises (SMEs) and larger retail chains primarily in North America and Europe.Hubba generates revenue through subscription-based models and partnerships with retailers and brands. Clients subscribe to tiered service plans that offer varying levels of access tailored to their needs. The platform also facilitates transactions, allowing brands to showcase products directly to retailers, thereby optimizing the purchasing process and enhancing product visibility.As of February 2022, Hubba Inc. has discontinued its operations and thus does not have current strategies for future growth. Any plans for new product launches or market expansions are not applicable as the company is no longer operational.

## Funding rounds

- Series B, Mar 29, 2018 — Plaza Ventures, Freycinet Ventures
- Series B, Dec 6, 2016 — Kensington Capital Partners, Brightspark Ventures, Goldman Sachs Asset Management, Real Ventures
- Series A, Oct 8, 2015, $11M — Brightspark Ventures, Real Ventures
- Series A, May 1, 2015 — Two Small Fish Ventures
- Seed, Dec 16, 2014, $3.1M — Brightspark Ventures, Social Capital
- Seed, Jan 15, 2014, $2.5M — Brightspark Ventures, CRCM, Bearing Capital Partners

## Investors

- Brightspark Ventures (https://capitalatlas.ai/funds/brightspark-ventures) — Seed, Series A, Series B
- CRCM (https://capitalatlas.ai/funds/crcm) — Seed
- Bearing Capital Partners — Seed
- Social Capital (https://capitalatlas.ai/funds/social-capital) — Seed
- Two Small Fish Ventures (https://capitalatlas.ai/funds/two-small-fish-ventures) — Series A
- Real Ventures — Series A, Series B
- Kensington Capital Partners — Series B
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series B
- Plaza Ventures (https://capitalatlas.ai/funds/plaza-ventures) — Series B
- Freycinet Ventures (https://capitalatlas.ai/funds/freycinet-ventures) — Series B