# Huangxiaozhu.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/huangxiaozhu-com

- Industry: Food
- Headquarters: Beijing, China
- Website: www.huangxiaozhu.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Mar 25, 2021)
- Investors on record: 1

## About

Established in 2020 and based in Beijing, huangxiaozhu.com is a brand of instant fresh food. Huangxiaozhu.com combined modern processing and production with patented fresh-keeping technology to provide young consumers with convenient, healthy and nutritious "lightly cooked" fresh food.

Huangxiaozhu.com is positioned to cut from Chinese fresh porridge, and has developed four types including abalone seafood porridge, bird's nest and white fungus porridge, ginseng chicken porridge, sea cucumber and millet porridge with the method of "fast food + non-cold chain + short-term protection". Porridge ingredients are free of flavors, additives, and preservatives. Fresh ingredients of the season are carefully selected, and then the ingredients are packaged and encapsulated in layers.

The core breakthrough of huangxiaozhu.com in fresh porridge products is the application of fresh-locking technology. The brand's core "Super Lock Fresh Kettle™" technology sterilizes the ingredients at high temperature and high pressure, and is cooked by a 3D full-circle food container, which can achieve normal temperature and short-term quality. Consumers can use microwave heating or water bath heating methods, that is easy to have a bowl of "fresh porridge".

Huangxiaozhu.com starts with porridge products, and it will gradually distribute staple foods such as noodles, noodles, rice, and soup. In the future, it will maintain the new rhythm of iterating 3-4 new products in a single. Next, the plan is to enter the online channels.

## Funding rounds

- Seed, Mar 25, 2021, $1.5M — One Capital

## Investors

- One Capital — Seed