# HTMA Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/htma-holdings

- Industry: Software
- Headquarters: Dexter, US
- Website: www.plinqit.com
- Total disclosed funding: $6.6M
- Latest round: Series A (Feb 22, 2022)
- Investors on record: 6

## About

HTMA Holdings, Inc. operates Plinqit, a savings app that assists users in reaching their financial goals through automated savings features and financial literacy programs, effectively simplifying the savings process for a diverse user base.HTMA Holdings, Inc. was founded in 2015 in Dexter, US, to provide innovative financial solutions via its app Plinqit. The company has completed 3 deals, with the most recent funding round being a Series A, where it raised USD 5 mn on February 22, 2022. The founder, Kathleen Craig, is also the CEO, bringing her expertise in financial technology to the company. Under her leadership, HTMA has focused on enhancing the platform's capabilities and expanding its reach in financial education and automated savings.Plinqit offers a savings app designed to help users achieve their financial goals through automated savings. The core functionality of the platform revolves around enabling users to create up to five distinct savings goals for various purposes, such as vacations, emergency funds, or debt repayment. The application allows users to set up an auto-draft feature, which automatically transfers a predetermined amount of money into their savings accounts without the need for active management. This approach addresses common financial concerns, particularly the challenge of saving for necessary but often overlooked expenses, such as holiday spending or significant purchases. Plinqit predominantly serves individual consumers looking for an efficient way to save, thereby appealing to a broad demographic across various geographical markets, including the United States and Canada.Plinqit generates revenue primarily through its direct-to-consumer business model, which capitalizes on subscription-based offerings and incentives for user engagement. Users can refer friends to the platform, earning rewards that enhance engagement and retention. While specific pricing details are not disclosed, the company’s structure indicates that users benefit from a seamless experience that integrates savings with rewards for completing financial literacy tasks through their Build Skills™ program. This incentivizes users not only to save but also to enhance their financial knowledge, which can lead to increased app usage and customer loyalty. The platform's design promotes ongoing transactions between the firm and its users, fostering a community that values both savings and financial education.In February 2022, HTMA Holdings, Inc. raised USD 5 mn in Series A funding co-led by new investors FINTOP Capital and Jacobs Asset Management, with participation from returning investors 4Front Credit Union, Invest Detroit, and Michigan Rise. The company plans to utilize this funding to support its continued expansion as demand for its platform capabilities increases. Future initiatives include the launch of new product features aimed at enhancing user engagement and expanding into new markets, specifically targeting additional regions within the United States and Canada over the coming years.

## Funding rounds

- Series A, Feb 22, 2022, $5M — Invest Detroit, Jacobs Asset Management, FINTOP Capital, Michigan Rise, 4Front Credit Union
- Seed, Sep 14, 2018, $1.6M — Michigan Angel Fund

## Investors

- Michigan Angel Fund (https://capitalatlas.ai/funds/michigan-angel-fund) — Seed
- Invest Detroit (https://capitalatlas.ai/funds/invest-detroit) — Series A
- Jacobs Asset Management (https://capitalatlas.ai/funds/jacobs-asset-management) — Series A
- FINTOP Capital (https://capitalatlas.ai/funds/fintop-capital) — Series A
- Michigan Rise (https://capitalatlas.ai/funds/michigan-rise) — Series A
- 4Front Credit Union — Series A