# HowStuffWorks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/howstuffworks

- Industry: Internet
- Headquarters: Atlanta, US
- Website: www.howstuffworks.com
- Total disclosed funding: $15M
- Latest round: Series A (Aug 22, 2017)
- Investors on record: 1

## About

HowStuffWorks, LLC, located in Atlanta, US, is an online educational content provider dedicated to enhancing user knowledge through articles, videos, and quizzes across various topics, including science, technology, and lifestyle.HowStuffWorks, LLC is an educational content provider that creates engaging materials for a wide audience. Founded in 1998 in Atlanta, US by individuals who have previously engaged in various ventures, the company has undergone significant transitions, including being acquired by Discovery Communications in October 2007 for USD 250 million. The firm was later involved in a transaction where iHeartMedia agreed to acquire Stuff Media, LLC in September 2018, though financial terms were not disclosed. The company has completed a total of 4 deals, with its most recent funding round being a Series A, led by The Raine Group, which raised a total of USD 15.00 mn in September 2018. Presently, the CEO is Ima Gurl alongside Maree Hodgkinson.HowStuffWorks primarily operates as an educational content provider, delivering comprehensive articles, videos, and interactive quizzes across various subjects, such as science, technology, health, culture, and lifestyle. The core offerings consist of detailed explanations and insights into everyday phenomena, catering to students, educators, and general knowledge enthusiasts seeking reliable information for academic and personal enrichment. The content is available in English and targets a global audience, including users from North America, Europe, and other regions interested in educational content.The company's revenue model is based on digital advertising and partnerships, utilizing its extensive library of knowledge resources to attract traffic and user engagement. Revenue is generated through a combination of display ads and sponsored content, connecting advertisers with consumers interested in learning. The platform's pricing plans for advertising services or partnerships are structured based on engagement metrics and the volume of content consumed, enabling effective marketing for both parties. HowStuffWorks’ flagship offerings, including educational articles and interactive experiences, form the backbone of this revenue-generating framework.HowStuffWorks has plans to expand its educational content offerings and is exploring new products designed to enhance user engagement and learning experiences. The company aims to target new geographic markets, specifically focusing on expanding its reach in regions across Europe by 2024. The recent funding of USD 15.00 mn will be utilized to support these initiatives, allowing the firm to invest in new content development and marketing efforts. By leveraging its established brand and digital presence, HowStuffWorks aims to strengthen its position in the educational content sector.

## Funding rounds

- Series A, Aug 22, 2017, $15M — The Raine Group

## Investors

- The Raine Group (https://capitalatlas.ai/funds/the-raine-group) — Series A