# Howitzer

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/howitzer

- Industry: Marketing/Advertising
- Headquarters: Skopje, Macedonia
- Website: www.howitzer.co/
- Total disclosed funding: $0.5M
- Latest round: Seed (Oct 19, 2021)
- Investors on record: 1

## About

Howitzer develops innovative LinkedIn automation tools aimed at enhancing lead generation and outreach for agencies and sales teams, streamlining their client engagement processes for improved efficiency.Howitzer specializes in LinkedIn automation tools tailored for lead generation agencies and sales teams. Founded by Nikola Velkovski and Stefan Kotevski, the company is headquartered in Skopje, Macedonia. In October 2021, Howitzer raised USD 500,000 in Seed funding from Day One Capital, marking its first funding round and securing a total amount raised of USD 500,000. Nikola Velkovski serves as CEO.Howitzer's core offering is HeyReach, which specializes in LinkedIn automation tools specifically designed for lead generation agencies and sales teams. This solution allows users to manage multiple LinkedIn accounts simultaneously, automating outreach efforts including connection requests, messages, and profile views. HeyReach integrates with platforms like Sales Navigator, HubSpot, and Zapier, targeting over 2,000 companies across various sectors. The product is marketed across North America, Europe, and the Asia-Pacific region, assisting organizations in enhancing their LinkedIn outreach and sales effectiveness.Howitzer operates a subscription-based revenue model with several pricing plans. The flagship 'Agency' plan is priced at USD 799 per month, allowing management of up to 50 LinkedIn accounts, while the 'Unlimited' plan costs USD 1,999 per month for unlimited access. Revenue is derived primarily from B2B transactions, where agencies and sales teams subscribe to these plans to improve outreach capabilities while adhering to LinkedIn's usage policies.Following its Seed funding round in October 2021, which raised USD 500,000 from Day One Capital, Howitzer plans to utilize the funds for team expansion, product completion, and marketing growth. The company aims to enhance its current product offerings and explore new markets by targeting expansions in Europe and the Asia-Pacific region by 2023.

## Funding rounds

- Seed, Oct 19, 2021, $0.5M — Day One Capital

## Investors

- Day One Capital (https://capitalatlas.ai/funds/day-one-capital) — Seed