# HowGood

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/howgood

- Industry: Food
- Headquarters: New York, US
- Website: www.howgood.com
- Total disclosed funding: $23M
- Latest round: Series B (Apr 27, 2022)
- Investors on record: 9

## About

HowGood, Inc. is a US-based SaaS company that delivers sustainability intelligence solutions for food companies, leveraging extensive agricultural emissions data to promote transparency and accountability in food sourcing.Founded in 2007 and headquartered in New York, US, HowGood, Inc. specializes in sustainability solutions for the food industry. The company has successfully completed 5 funding deals, with the most recent Series B round occurring on April 27, 2022, raising a total of USD 12.5 mn. The lead investor for this round was Titan Grove Holdings, with participation from FirstMark Capital. Alexander Gillett serves as the CEO.HowGood specializes in providing sustainability intelligence solutions tailored for food companies, leveraging a comprehensive database of over 90,000 agricultural emissions factors. Their core product offerings include a suite of sustainability software solutions designed to measure, manage, and report on greenhouse gas emissions and product footprints, specifically focusing on carbon accounting, product footprinting, and sustainability claims management. The platform serves a diverse client base that includes six of the ten largest food companies globally, as well as retailers, food service providers, and ingredient suppliers, operating in markets including North America and Europe, where sustainability in the food supply chain is increasingly prioritized.HowGood's revenue model is based on subscription services and partnerships with food industry stakeholders, including retailers and manufacturers. Clients engage in transactions typically structured around annual subscriptions for access to the platform's suite of sustainability tools, which may include features for carbon footprint analysis, sustainability reporting, and ingredient sourcing validation. The revenue from these subscriptions is bolstered by strategic collaborations that enhance the functionality and reach of their software, ensuring a comprehensive approach to sustainability management in the food sector.Following their most recent Series B funding of USD 12.5 mn in April 2022, led by Titan Grove Holdings, HowGood plans to utilize this capital to expand partnerships across the U.S. and Europe. The company aims to enhance its existing product offerings while also exploring opportunities to launch new sustainability solutions in the coming years, with specific timelines and product release details to be determined as they advance their strategic initiatives.

## Funding rounds

- Series B, Apr 27, 2022, $13M — FirstMark Capital, TItan Grove Holdings
- Series A, Feb 22, 2021, $6M — Contour Venture Partners, FirstMark Capital, Danone Manifesto Ventures, Trailhead Capital
- Series A, Feb 22, 2017, $4.2M — Contour Venture Partners, FirstMark Capital, High Line Venture Partners, Great Oaks Venture Capital, Serious Change, Humanity United

## Investors

- Contour Venture Partners (https://capitalatlas.ai/funds/contour-venture-partners) — Series A
- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Series A, Series B
- High Line Venture Partners (https://capitalatlas.ai/funds/high-line-venture-partners) — Series A
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Series A
- Serious Change — Series A
- Humanity United (https://capitalatlas.ai/funds/humanity-united) — Series A
- Danone Manifesto Ventures (https://capitalatlas.ai/funds/danone-manifesto-ventures) — Series A
- Trailhead Capital (https://capitalatlas.ai/funds/trailhead-capital) — Series A
- TItan Grove Holdings — Series B