# HOWbuy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/howbuy

- Industry: Financial Services
- Headquarters: Shanghai, China
- Website: www.howbuy.com
- Total disclosed funding: $4.8M
- Latest round: Series B (Dec 16, 2013)
- Investors on record: 2

## About

Howbuy is a financial services company that offers asset management and investment advisory services, specializing in mutual funds and private equity investments aimed at individual and institutional investors.Founded in 2007 in Shanghai, China, Howbuy specializes in asset management and investment advisory services. The company has received a total of CNY 30.00 mn in funding, with the latest investment round being Series A in December 2013, led by Legend Capital. Wenbin Yang serves as the CEO of the company.Howbuy Wealth specializes in asset management and investment advisory services, primarily focusing on mutual funds and private equity investments. The company offers a range of financial products designed to cater to individual and institutional investors, providing tailored solutions for wealth growth and portfolio diversification. Their services include access to various investment strategies, such as fixed income, private equity, quantitative long strategies, and direct overseas investments. Their client base includes both retail investors and institutional clients, primarily in the Chinese market, but their offerings also extend to international investors looking for diversified investment options.In 2021, Howbuy reported a revenue of CNY 161,404,456.20, with an EBITDA of CNY 65,864,555.40, reflecting the firm's ongoing engagement with clients to support their investment strategies.Howbuy is focused on developing new investment products aimed at enhancing its service offerings. The firm plans to expand its reach into international markets, particularly targeting Southeast Asia by 2025, leveraging recent funding to support product development and market penetration initiatives.

## Funding rounds

- Series B, Dec 16, 2013 — Legend Capital, Tencent Investment
- Series A, Dec 16, 2012, $4.8M — Legend Capital

## Investors

- Legend Capital — Series A, Series B
- Tencent Investment — Series B