# Howbout

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/howbout

- Industry: Internet
- Headquarters: London, UK
- Website: howbout.app/
- Total disclosed funding: $12M
- Latest round: Series A (Aug 30, 2024)
- Investors on record: 7

## About

Based in the UK, Howbout Ltd offers a social platform that enhances event planning and group interactions through effective communication tools.Howbout Ltd, founded in 2020, is headquartered in London, UK. The company specializes in social event planning and has conducted a total of 4 deals to date. The latest funding round occurred on August 30, 2024, when Howbout Ltd raised GBP 7.54 million in a Series A round led by Goodwater Capital, with participation from Boost Capital, Angel Invest Ventures, Supernode Global, and ACF Investors. The founders, Duncan Cowan, Jake Jenner, and Neil Tanna, have experience in various sectors, establishing a foundation for the company. Currently, the CEO is Neil Tanna.Howbout.app specializes in providing a platform that enhances social interactions and event planning through streamlined communication tools. Their core product allows users to easily manage group activities, such as organizing outings, coordinating schedules, and making collective decisions in real-time. The service aims to solve common problems faced by groups, such as miscommunication and logistical challenges when planning events. Launched recently, it has garnered interest from various demographics, including young professionals, students, and social groups looking to improve their planning efficiency. The platform serves a diverse customer base across North America and Europe, targeting urban areas where social engagement and community activities are prevalent.The revenue model for Howbout.app is structured around a subscription-based framework, where users can access various tiers of service that cater to different needs. This includes individual subscriptions for casual users and enhanced packages for groups or organizations that require more comprehensive features. Typical transactions involve users paying a monthly or annual fee to unlock premium functionalities, such as advanced event management tools or personalized support. Additionally, partnerships with local businesses may provide users with exclusive deals and promotions, further enhancing the value proposition. The flagship service, known for its intuitive user experience, positions the company to capitalize on the growing demand for efficient social planning solutions across its target markets.In August 2024, Howbout Ltd raised approximately GBP 7.54 million in Series A funding, which will be utilized to expand its workforce. The company is focusing on developing new products and enhancing its platform to better serve existing and potential users. Additionally, plans are underway to expand into new markets, specifically targeting additional regions in Europe and North America by the end of 2025.

## Funding rounds

- Series A, Aug 30, 2024, $9.9M — ACF Investors, Goodwater Capital, FJ Labs, Angel Invest Ventures, Supernode Global, Boost Capital Partners
- Seed, May 20, 2022, $2.4M — ACF Investors, Boost Capital Pte. Ltd., Supernode Global

## Investors

- ACF Investors (https://capitalatlas.ai/funds/acf-investors) — Seed, Series A
- Boost Capital Pte. Ltd. — Seed
- Supernode Global (https://capitalatlas.ai/funds/supernode-global) — Seed, Series A
- Goodwater Capital (https://capitalatlas.ai/funds/goodwater-capital) — Series A
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A
- Angel Invest Ventures (https://capitalatlas.ai/funds/angel-invest-ventures) — Series A
- Boost Capital Partners (https://capitalatlas.ai/funds/boost-capital-partners) — Series A