# House of Rebels

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/house-of-rebels

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.houseofrebels.co.kr
- Total disclosed funding: $1.9M
- Latest round: Series A (Sep 20, 2019)
- Investors on record: 5

## About

House of Rebels is a dynamic company specializing in innovative lifestyle products, blending contemporary design with functionality to cater to modern consumers' needs.Founded in 2016 and headquartered in Seoul, South Korea, House of Rebels focuses on creating unique lifestyle products. The company raised KRW 2.2 billion in Series A funding in September 2019 from investors such as AJ Capital Partners and Insight Equity Partners. This funding has supported its growth ambitions and product development.House of Rebels offers a diverse range of lifestyle products designed to enhance everyday living. Their portfolio includes home décor, stylish accessories, and functional items tailored for modern consumers, focusing on quality and innovative design to enrich customer experience.House of Rebels generates revenue through direct sales of its products, employing a structured pricing model that ensures profitability. Their business model emphasizes both online and offline sales channels, with a focus on building strong customer relationships to foster repeat purchases.Looking ahead, House of Rebels plans to launch several new products aimed at expanding its market presence, with anticipated releases set for late 2023. The recent Series A funding, raised in September 2019, will be utilized to support the development of these new offerings and facilitate entry into international markets, specifically targeting Europe and North America by 2024.

## Funding rounds

- Series A, Sep 20, 2019, $1.9M — SJ Investment Partners, KB Securities, Maple Investment Partners, Insight Equity Partners, AJ Capital Partners

## Investors

- SJ Investment Partners (https://capitalatlas.ai/funds/sj-investment-partners) — Series A
- KB Securities (https://capitalatlas.ai/funds/kb-securities) — Series A
- Maple Investment Partners (https://capitalatlas.ai/funds/maple-investment-partners) — Series A
- Insight Equity Partners (https://capitalatlas.ai/funds/insight-equity-partners) — Series A
- AJ Capital Partners — Series A