# Hoow Foods Pte.Ltd.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hoow-foods-pte-ltd

- Industry: Food
- Headquarters: Singapore, Singapore
- Website: www.hoowfoods.com
- Total disclosed funding: $1.8M
- Latest round: Series A (Mar 3, 2022)
- Investors on record: 5

## About

Hoow Foods Pte.Ltd. is dedicated to developing innovative food products that target metabolic syndrome, offering healthier alternatives that replicate traditional flavors without compromising on taste.Founded in 2018 and headquartered in Singapore, Hoow Foods Pte.Ltd. specializes in creating health-focused food products. The company has completed a total of 3 deals, with its latest funding round being a Series A of USD 1.14 mn raised on March 3, 2022, from Farquhar Venture Capital and TRIVE. The founder, Yau Ow, has a vision to address dietary-related health issues through these innovative food solutions.Hoow Foods specializes in the development of innovative food products aimed at addressing metabolic syndrome, encompassing conditions such as diabetes, hypertension, and hypercholesterolemia. Their primary offerings revolve around healthier food formulations that replicate the taste and texture of traditional unhealthy foods while focusing on health and well-being. Utilizing a proprietary food technology platform, Hoow Foods creates products that are enjoyable for consumers seeking to improve dietary choices without sacrificing flavor. The company targets health-conscious consumers and potential partnerships with retailers and food service establishments, particularly in urban centers with high obesity rates and health concerns across Southeast Asia and beyond.In 2022, Hoow Foods generated revenue of USD 106,365.1, with an EBITDA of USD -669,854.2. The company utilizes a multifaceted revenue approach that includes direct-to-consumer sales and partnerships with retailers and food service providers, structured to reflect the premium quality of their offerings.Hoow Foods Pte.Ltd. plans to leverage the USD 1.14 mn raised in Series A funding to support the next stage of its product commercialization in local and regional markets. The company aims to introduce new product lines that cater to health-conscious consumers and expand into additional Southeast Asian markets by the end of 2023.

## Funding rounds

- Series A, Mar 3, 2022, $1.1M — TRIVE, Farquhar Venture Capital
- Series A, Apr 15, 2020, $0.7M — Lighthouse Combined Investment, Sunbo Angel Partners, Nanyang Realty

## Investors

- Lighthouse Combined Investment (https://capitalatlas.ai/funds/lighthouse-combined-investment) — Series A
- Sunbo Angel Partners (https://capitalatlas.ai/funds/sunbo-angel-partners) — Series A
- Nanyang Realty — Series A
- TRIVE (https://capitalatlas.ai/funds/trive) — Series A
- Farquhar Venture Capital (https://capitalatlas.ai/funds/farquhar-venture-capital) — Series A