# Hoovu Fresh

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hoovu-fresh

- Industry: Retail
- Headquarters: Bangalore, India
- Website: www.hoovufresh.com
- Total disclosed funding: $0.8M
- Latest round: Seed (Oct 28, 2022)
- Investors on record: 1

## About

Based in Bangalore, India, and founded in 2019 by CEO Yeshoda Karuturi and CTO Rhea Karuturi, Yeshoda Rose Bazaar Pvt Ltd, d.b.a. Hoovu Fresh operates an online platform that delivers flowers and other pooja items by shortening the supply chain and leveraging technology in packaging and innovation. In December 2022, Yeshoda Rose Bazaar Pvt Ltd raised INR 64.5 million in a pre-series A funding led by Sauce.vc, with participation from individual investors.

The company provides a wide range of traditional flowers, such as jasmine, marigold, chrysanthemum, bud roses, and more. Hoovu Fresh also offers daily horoscope, panchang, and incense sticks with operations in Bangalore, Hyderabad, and Mumbai.

The company generates revenue from the sale of products through its e-commerce platform as well as Big Basket, Zepto, Blinkint, and more.

## Funding rounds

- Seed, Oct 28, 2022, $0.8M — Sauce.vc

## Investors

- Sauce.vc (https://capitalatlas.ai/funds/sauce-vc) — Seed