# Hootsuite

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hootsuite

- Industry: Internet
- Headquarters: Vancouver, Canada
- Website: www.hootsuite.com
- Total disclosed funding: $167M
- Latest round: Series B (Aug 1, 2013)
- Investors on record: 5

## About

Hootsuite Inc. is a social media management platform that allows businesses to efficiently manage and analyze their social media presence across multiple networks, enhancing engagement and operational effectiveness.Founded in 2008 in Vancouver, Canada, Hootsuite Inc. provides a robust social media marketing platform. The company has undergone strategic shifts to adapt to the evolving social media landscape. Dario Meli, the founder, has been pivotal in shaping the company’s innovative offerings. Hootsuite raised CAD 65 million in Venture Debt financing on March 15, 2018, led by CIBC, bringing its total amount raised to CAD 60 million. The firm has engaged in 7 total deals to date.Hootsuite's main offerings revolve around its comprehensive social media marketing and management platform, designed to streamline and enhance social media engagement for businesses. The core product allows users to schedule, publish, and analyze social media posts across various networks from a unified dashboard, which improves operational efficiency and engagement strategies. Key functionalities include social media analytics, social listening tools, and AI-assisted content creation, which help users understand audience sentiment and industry trends. Hootsuite serves a diverse client base, including small and medium enterprises, government agencies, educational institutions, and large corporations across North America, Europe, Asia, and Australia. By leveraging features such as employee advocacy and integration with over 100 third-party applications, Hootsuite aims to empower organizations to utilize their social media presence effectively, turning employees into brand ambassadors and enhancing overall brand visibility.Hootsuite generates revenue primarily through subscription-based models that cater to businesses of different sizes, with varying pricing plans designed to accommodate individual needs. Clients typically engage with the platform through tiered subscription plans, which may include standard, advanced, and enterprise options that unlock additional features and capabilities. These subscriptions enable access to tools for publishing, social listening, and analytics, tailored to the specific requirements of each client. The pricing structure reflects the extensive capabilities of Hootsuite's flagship offering, which includes capabilities for message automation, engagement tools, and comprehensive performance reporting. By focusing on B2B transactions, Hootsuite fosters long-term partnerships with its clients, ensuring that businesses can leverage social media for growth and engagement while optimizing their marketing efforts.Hootsuite plans to utilize the CAD 65 million raised in Venture Debt financing to enhance its product offerings and expand into new markets. The company aims to launch new features that leverage AI for improved content generation and analytics, targeting release in the second half of 2023. They are also exploring expansion into European and Asian markets by late 2024, which will allow them to tap into a growing customer base seeking sophisticated social media management solutions.

## Funding rounds

- Series B, Aug 1, 2013, $165M — Accel, Insight Partners, OMERS Ventures
- Seed, Dec 1, 2009, $1.9M — Blumberg Capital, Hearst Ventures

## Investors

- Blumberg Capital (https://capitalatlas.ai/funds/blumberg-capital) — Seed
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Seed
- Accel (https://capitalatlas.ai/funds/accel) — Series B
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B
- OMERS Ventures (https://capitalatlas.ai/funds/omers-ventures) — Series B