# Hoot Reading

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hoot-reading

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.hootreading.com
- Total disclosed funding: $2.4M
- Latest round: Seed (Oct 19, 2021)
- Investors on record: 1

## About

Hoot Reading provides an online tutoring platform that focuses on 1:1 structured literacy instruction for K-12 students, employing certified teachers to boost reading skills through personalized, data-driven learning.Founded in 2012 and headquartered in Palo Alto, US, Hoot Reading specializes in online literacy tutoring. The company was co-founded by Carly Shuler and Maya Kotecha. In October 2021, Hoot Reading raised CAD 3.0 million in a Seed round led by Spin Master Ventures, bringing the total amount raised to CAD 3.0 million.Hoot Reading offers a comprehensive online tutoring service that delivers personalized 1:1 structured literacy instruction for K-12 students. Utilizing a data-driven methodology, the service begins with the Hoot Reading Assessment to create customized learning plans targeting key literacy components such as Phonemic Awareness, Phonics, Fluency, and Comprehension. Tutoring sessions, conducted by certified teachers, are designed to enhance reading skills and are available to families and educational institutions, primarily in the United States and Canada. The platform integrates the Science of Reading to improve engagement and mimic in-person learning experiences.Hoot Reading generates revenue through both direct-to-consumer sales and B2B partnerships with schools. It employs a subscription-based model for families, offering personalized tutoring sessions that can be arranged for home or school use. Revenue sources include individual family memberships and institutional partnerships centered around high-impact tutoring and reading interventions delivered via a web-based platform.In October 2021, Hoot Reading secured CAD 3 million in Seed funding, led by Spin Master Ventures, which will be utilized to expand the company’s reach into new markets and address the needs of underserved children. This includes the scaling of their Hoot for Companies (H4C) corporate benefit initiative. The company aims to enhance its footprint in additional regions, with specific targets for market entry expected in the near future.

## Funding rounds

- Seed, Oct 19, 2021, $2.4M — Spin Master Ventures

## Investors

- Spin Master Ventures (https://capitalatlas.ai/funds/spin-master-ventures) — Seed