# HOOROO WATCH

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hooroo-watch

- Industry: Software
- Headquarters: Shenzhen, China
- Website: www.10m.com.cn
- Latest round: Angel (Feb 24, 2021)
- Investors on record: 1

## About

Established in 2018 and based in Shenzhen, China, HOOROO WATCH operates as an AI hardware content provider that focuses on developing network interactive somatosensory game. It has obtained more than 60 patents for somatosensory algorithms and motion recognition. The founder of the company, Fang Zheng graduated from Harvard University. The core team members graduated from universities such as Peking University, Wuhan University, and Central South University, and have experience in game development and Internet research and development. In February 2025, HOOROO WATCH closed pre-series B funding led by new investor Digital Domain.

The company focuses on providing a somatosensory content service platform for players and developers. Software products include the Shimi Hooroo APP, HoorooDance, Flying Bird, Risk Party, Table Tennis Master, Bullseye Challenge, and somatosensory browser. The company also provides hardware products, the Hooroo Watch smartwatch. The Shimi Hooroo APP can be connected to the Hooroo Watch, turning smart TVs, mobile phones and other mobile terminals into somatosensory game consoles. The company's products can be pre-installed in hardware APPs such as AR glasses, smart watches, and projectors.

The company generates revenue by providing the somatosensory content service platform and software and hardware products. 

The company plans to cooperate with thousands of developers and launch thousands of game products in the next two years. The pre-series B funding will be used for R&D investment, ecosystem construction, and brand market expansion.

## Funding rounds

- Angel, Feb 24, 2021 — Keywise Capital

## Investors

- Keywise Capital (https://capitalatlas.ai/funds/keywise-capital) — Angel