# Hoopo Systems

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hoopo-systems

- Industry: Software
- Headquarters: Phoenix, US
- Website: www.hoopo.tech
- Total disclosed funding: $14M
- Latest round: Series A (Jul 3, 2025)
- Investors on record: 6

## About

Hoopo Systems Ltd is a technology company specializing in advanced asset tracking solutions, particularly through its innovative hoopoSense Solar trackers designed for logistics and shipping optimization.Hoopo Systems Ltd, founded in 2016 by Dulce Martinez, Erez Aviv, Ilan Lozovsky, and Ittay Hayut, operates from Glil Yam, Israel. The company focuses on developing asset tracking technologies, specifically for the maritime industry. In August 2022, Hoopo raised USD 10 mn in a Series A funding round led by theDOCK Innovation Hub and ZIM Integrated Shipping Services Ltd., along with Hico Ventures and returning investor TAU Ventures. Hoopo has successfully completed 3 deals to date, with their latest transaction occurring in August 2022.Hoopo specializes in advanced asset tracking solutions, particularly through its flagship product, the hoopoSense Solar tracker. This innovative device features an extended battery life of over 12 years and is designed to provide comprehensive visibility and traceability for assets, specifically targeting the logistics and shipping sectors. The hoopoSense Solar tracker is particularly beneficial for companies like ZIM Integrated Shipping Services, which utilizes Hoopo's technology to enhance the management of its dry-container fleet. This solution is positioned to improve operational efficiencies and asset management in various geographical markets, focusing on global shipping routes and logistics hubs. Hoopo’s clientele includes major shipping companies, logistics providers, and industries that require reliable asset tracking to streamline their operations.Hoopo generates revenue primarily through the sale and deployment of its hoopoSense Solar tracking devices, complemented by ongoing service contracts that provide data analytics and support. The transaction structure generally involves B2B partnerships where clients purchase the trackers and subscribe to data services for real-time tracking and analysis. This model allows customers to benefit from actionable insights that enhance their operational performance. Although specific pricing plans for the hoopoSense Solar tracker and associated services are proprietary, the company focuses on establishing long-term relationships with clients in the logistics and shipping sectors, fostering a steady revenue stream through service renewals and product enhancements.Hoopo Systems Ltd plans to leverage its recent Series A funding of USD 10 mn raised in August 2022 to enhance its technology for the maritime industry, particularly targeting dry container solutions and solar energy-powered tracking devices. The company aims to expand its product offerings and enter new markets, including transportation, aviation, and waste management. The funding will support the development of these initiatives as Hoopo seeks to strengthen its position within the asset tracking sector.

## Funding rounds

- Series A, Jul 3, 2025 — theDOCK
- Series A, Oct 1, 2024 — theDOCK
- Series A, Aug 11, 2022, $10M — TAU Ventures, ZIM Integrated Shipping Services Ltd., theDOCK, Hico Ventures
- Seed, Jun 3, 2019, $3.5M — TAU Ventures, GiTV, Japan-Israel Hi-Tech Ventures

## Investors

- TAU Ventures — Seed, Series A
- GiTV (https://capitalatlas.ai/funds/gitv) — Seed
- Japan-Israel Hi-Tech Ventures — Seed
- ZIM Integrated Shipping Services Ltd. — Series A
- theDOCK (https://capitalatlas.ai/funds/thedock) — Series A
- Hico Ventures (https://capitalatlas.ai/funds/hico-ventures) — Series A