# Hoopla Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hoopla-software

- Industry: Software
- Headquarters: Carlsbad, US
- Website: www.hoopla.net
- Total disclosed funding: $13M
- Latest round: Series A (Jun 1, 2019)
- Investors on record: 4

## About

Based in the US, Hoopla Software, Inc. specializes in enhancing employee engagement with its innovative performance management solutions, designed to foster collaboration and motivation within organizations.Hoopla Software, Inc. was founded in 2008 and is headquartered in Carlsbad, California, US. The company focuses on developing software solutions that promote employee engagement and performance management. In March 2021, Hoopla was acquired by Raydiant, Inc. from multiple investors including Safeguard Scientifics and Trinity Ventures. The financial terms of this acquisition were not disclosed.Hoopla Software, Inc. provides an integrated employee engagement platform that elevates workplace morale and performance. The platform includes features such as task management, recognition capabilities, gamification elements, and real-time communication tools. By delivering live performance data, Hoopla's services aim to enhance employee engagement across various industries including retail, hospitality, and food services. Their technology enables operators to manage content across multiple screens, facilitating effective communication and recognition tailored to diverse geographical markets including North America, Europe, and Asia.Hoopla generates revenue through a subscription-based model, allowing clients in retail and hospitality to access a variety of services. Clients can choose from different pricing plans, which include tiered subscriptions that provide varying levels of features and support. Higher-tier plans offer comprehensive access to advanced analytics and gamification tools, while base plans focus on core functionalities. The company's recognition and rewards platform further enhances its revenue by enabling tailored reward systems that reinforce employee engagement.Following its acquisition by Raydiant, Inc. in March 2021, Hoopla Software, Inc. aims to expand its influence in the performance management market. The company is focused on launching new product features designed to enhance workplace engagement and plans to explore international markets. The recent funding will be utilized to support these initiatives, enabling Hoopla to solidify its position and drive growth within the industry.

## Funding rounds

- Series A, Jun 1, 2019 — Illuminate Ventures
- Series B, Jan 31, 2014, $8M — Safeguard Scientifics, Trinity Ventures, Illuminate Ventures
- Series A, Jun 20, 2012, $2.8M — Safeguard Scientifics, Illuminate Ventures, Salesforce, Inc.
- Series A, Dec 22, 2011, $2.3M — Safeguard Scientifics

## Investors

- Safeguard Scientifics (https://capitalatlas.ai/funds/safeguard-scientifics) — Series A, Series B
- Illuminate Ventures (https://capitalatlas.ai/funds/illuminate-ventures) — Series A, Series B
- Salesforce, Inc. — Series A
- Trinity Ventures (https://capitalatlas.ai/funds/trinity-ventures) — Series B