# Hoop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hoop-2

- Industry: Consumer Products
- Headquarters: Delhi, India
- Website: www.hoophello.com/
- Total disclosed funding: $1.4M
- Latest round: Seed (Sep 12, 2024)
- Investors on record: 3

## About

Founded in 2022 and based in Delhi, India, Hedso Health & Wellness Pvt Ltd., dba Hoop, operates as a wellness company that produces personal care products like pain relievers and sleep lotions. Twinkle Uppal and Saharsh Agarwal are the co-founders of the company. In July 2024, Hoop raised venture funding from investors.

The company provides a product range that focuses on three main areas: pain relief, muscle recovery, and sleep support. The firm’s pain relief solutions include Mighty Mint Pain Relief Spray and the Mess Less Pain Roll On. These products utilize a cryotherapy formula to provide cooling relief through natural active ingredients. For muscle recovery, Hoop provides products such as the Magnesium Daily Body Lotion and the Epsom Energy Body Wash. In addition, the company’s sleep support products include the Magnesium Sleep Body Lotion.

The organization plans to use the July 2024 funding to bolster its operation.

## Funding rounds

- Seed, Sep 12, 2024, $1.4M — Spring Marketing Capital, Cornerstone Sports LLP, OTP Venture Partners

## Investors

- Spring Marketing Capital (https://capitalatlas.ai/funds/spring-marketing-capital) — Seed
- Cornerstone Sports LLP — Seed
- OTP Venture Partners (https://capitalatlas.ai/funds/otp-venture-partners) — Seed