# Hookit.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hookit-com

- Industry: Internet
- Headquarters: Solana Beach, US
- Website: www.hookit.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Nov 3, 2016)
- Investors on record: 1

## About

Hookit.com is a data-driven sports marketing platform that provides analytics and insights to enhance engagement and performance for sports organizations.Hookit.com is a sports marketing agency that specializes in analytics and insights to improve sports organization performance. Founded in 2001 in Solana Beach, US, the company has undergone significant development over the years. The latest funding round was a Growth round in February 2022 led by Arrowroot Capital, raising USD 16.00 mn. Hookit.com was acquired by KORE Software, Inc, a portfolio company of Serent Capital, to help expand its customer base and resources. The company has completed a total of 4 deals and has been instrumental in the sports marketing landscape. RJ Kraus is the founder of Hookit.com, while Scott Tilton serves as the CEO.Hookit.com operates as a data-driven sports marketing agency, delivering analytics and insights to enhance sports organizations' performance. Their offerings include data analysis tools and services that allow clients to understand fan behavior, optimize marketing strategies, and increase profitability. By utilizing advanced data analytics, Hookit.com supports various sports organizations across major markets, particularly in North America and Europe, to engage their fan bases effectively. Clients range from sports teams to leagues, primarily focused on maximizing revenue opportunities and enriching fan experiences through informed decision-making.Hookit.com generates revenue through partnerships and subscriptions with sports organizations seeking to gain insights from data analytics. The business model typically involves long-term partnerships, with clients subscribing to services that provide continuous access to data analytics and marketing support. Revenue is derived from flagship services focused on data analytics, fan engagement strategies, and tailored marketing solutions, ensuring measurable value for clients within the competitive sports landscape.The future growth strategy for Hookit.com includes leveraging the recent acquisition by KORE Software, Inc to enhance its customer base and expand its capabilities. The acquisition aims to broaden the company's resources and data intelligence, ultimately leading to improved partnership analytics. As part of the growth plan, Hookit.com will focus on developing new products and services that enhance data-driven marketing solutions. The recent funding will be used to support these initiatives, helping to solidify its position in the industry. Additionally, there are plans to further penetrate North American and European markets by utilizing the new resources gained from the acquisition.

## Funding rounds

- Seed, Nov 3, 2016, $0.1M — Social Starts

## Investors

- Social Starts (https://capitalatlas.ai/funds/social-starts) — Seed