# Hooked Media Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hooked-media-group

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.hookedmediagroup.com
- Total disclosed funding: $4.5M
- Latest round: Series A (May 1, 2009)
- Investors on record: 2

## About

Hooked Media Group specializes in mobile app discovery, enhancing user engagement through advanced machine-learning algorithms for personalized app recommendations.Founded in 2008 and headquartered in San Francisco, US, Hooked Media Group operates as a mobile app discovery platform. The company was founded by Prita Uppal, who previously had experience with other ventures. In May 2009, the company raised USD 3.000 mn in Series A funding from Altos Ventures and US Venture Partners, totaling USD 3.000 mn raised across two deals.Hooked Media Group operates as a leading mobile app discovery platform, primarily focusing on enhancing user engagement and facilitating game and app recommendations through advanced machine-learning algorithms. The core product offerings include a sophisticated recommendation system that personalizes app suggestions based on over 40 predictive factors derived from user behaviors, preferences, and interactions with installed games and apps. Additionally, the platform features tools for sentiment analysis of user reviews, providing visual sentiment gauges and tag clouds to represent user opinions effectively. Targeted at both end users and game developers, Hooked Media Group serves a diverse clientele that spans multiple geographical markets, including North America, Europe, and Asia.Hooked Media Group's revenue model is primarily structured around a cost-per-install (CPI) framework, where developers pay for each installation of their games or apps generated through the platform. Each install is priced at USD 0.50, allowing developers to control their advertising spend effectively while targeting users who are more likely to engage with their offerings. Transactions occur directly between Hooked Media Group and game developers, with no need for third-party SDK integration or additional advertising assets. The developer dashboard facilitates pre-payment for campaigns using PayPal, providing a streamlined approach for clients to manage and track their advertising efforts. This transaction structure underscores a direct-to-business model, where revenue is generated through performance-based marketing strategies tailored for the mobile app ecosystem.Hooked Media Group plans to leverage the recent Series A financing of USD 3.000 mn completed in May 2009 to enhance its product offerings and expand into new geographic markets. The company is focusing on developing advanced features for its recommendation system and plans to launch these updates by the end of the year. Additionally, it aims to penetrate Asian markets more effectively over the next two years, targeting increased visibility and monetization for app developers.

## Funding rounds

- Series A, May 1, 2009, $3M — US Venture Partners, Altos Ventures
- Seed, Apr 1, 2008, $1.5M — US Venture Partners, Altos Ventures

## Investors

- US Venture Partners (https://capitalatlas.ai/funds/us-venture-partners) — Seed, Series A
- Altos Ventures (https://capitalatlas.ai/funds/altos-ventures) — Seed, Series A