# HONK Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/honk-technologies

- Industry: Consumer Services
- Headquarters: Los Angeles, US
- Website: www.honkforhelp.com
- Total disclosed funding: $32M
- Latest round: Series B (Jun 26, 2018)
- Investors on record: 7

## About

HONK Technologies, Inc. specializes in roadside assistance solutions that leverage AI technology to connect users with nearby service providers, ensuring timely support during vehicle emergencies.Founded in 2014 and headquartered in Los Angeles, US, HONK Technologies, Inc. offers a roadside assistance platform that enhances customer experience during breakdowns. The founder, Corey Brundage, leads the company, which has successfully completed a Series B funding round on June 26, 2018, securing USD 18.00 mn from Altpoint Capital, Hinge Capital, and Structure Capital—the total amount raised stands at USD 18.00 mn.HONK primarily offers a comprehensive roadside assistance platform designed to enhance the customer experience during vehicle breakdowns or emergencies. The core of its service is an AI-powered, cloud-based system that connects users in need of assistance with nearby service providers, ensuring swift and efficient support. This platform encompasses various offerings, including vehicle logistics management, accident management, and tailored solutions for specialized vehicles such as motorcycles and electric vehicles (EVs). HONK's clientele includes automotive manufacturers, fleet management companies, and insurance providers, catering to end users who seek reliable roadside support across diverse markets, including the United States and Canada.HONK generates revenue through a combination of subscription-based services and partnerships with businesses in the automotive sector. Their pricing structure is designed to offer flexibility, with multiple service tiers ranging from essential to enterprise-level solutions that cater to both individual consumers and B2B clients. The company's flagship services, such as its advanced roadside assistance and accident management, are integral to their revenue model, providing clients with customizable options that enhance operational efficiency. Transactions typically involve service agreements where businesses pay a subscription fee for access to HONK's platform, thereby ensuring continuous support and timely service delivery to their end users.In June 2018, HONK Technologies, Inc. received USD 18.00 mn in Series B funding led by Altpoint Ventures, which will be utilized to support the development of new products and expansion into new markets. The company plans to launch additional features within its platform and expand its reach to new geographic regions, including further penetration into the Canadian market. Specific timelines for these initiatives have yet to be disclosed.

## Funding rounds

- Series B, Jun 26, 2018, $18M — Altpoint Capital, Hinge Capital, Structure Capital
- Series A, Mar 26, 2015, $12M — Altpoint Capital, Hinge Capital, Karlin Ventures, Expansion Venture Capital, Structure Capital
- Seed, Nov 19, 2014, $1.8M — Expansion Capital, Hinge Capital, Double M Partners, Karlin Ventures

## Investors

- Expansion Capital — Seed
- Hinge Capital (https://capitalatlas.ai/funds/hinge-capital) — Seed, Series A, Series B
- Double M Partners — Seed
- Karlin Ventures (https://capitalatlas.ai/funds/karlin-ventures) — Seed, Series A
- Altpoint Capital (https://capitalatlas.ai/funds/altpoint-capital) — Series A, Series B
- Expansion Venture Capital (https://capitalatlas.ai/funds/expansion-venture-capital) — Series A
- Structure Capital (https://capitalatlas.ai/funds/structure-capital) — Series A, Series B