# Hongliyu Cinema

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hongliyu-cinema

- Industry: Travel & Leisure
- Headquarters: Beijing, China
- Website: www.hongliyu.net
- Total disclosed funding: $15M
- Latest round: Series B (Jan 4, 2018)
- Investors on record: 3

## About

Hongliyu Cinema specializes in advanced digital cinema technologies, offering a range of immersive cinema experiences through innovative systems such as 3D, 5D, and 7D cinema installations.Founded in 2010, Hongliyu Cinema is based in Beijing, China, and focuses on providing cutting-edge digital cinema solutions. The company has successfully secured funding, including a Series B round in January 2018, raising USD 15.00 mn led by Legend Capital with participation from Photon Fund and Hangzhou Guangwo Investment Management. The founder, Wensheng Zhu, also serves as CEO, although further details about any previous ventures are not available.Beijing Hongliyu Digital Cinema Line offers a comprehensive suite of cinema-related products and services, primarily focusing on the installation and operation of advanced digital cinema technologies. Their core offerings include 3D, 5D, and 7D cinema systems, designed to enhance the viewing experience through immersive visual and auditory effects. The company also provides cinema equipment and support for franchise operations, catering to independent cinema operators, local municipalities, and entertainment complexes across various markets. These products aim to improve entertainment experiences in urban and suburban regions within China and selected international markets, targeting moviegoers and families seeking modern cinema environments.The revenue model of Beijing Hongliyu Digital Cinema Line is primarily driven by B2B transactions, collaborating with franchisees and cinema operators to supply comprehensive cinema solutions. These partnerships involve providing equipment and technology in exchange for a share of box office revenues or franchise fees. Flagship products like their 3D and 5D cinema systems are pivotal revenue generators, fostering relationships with cinema operators who rely on these technologies to attract audiences. Pricing structures are flexible, based on the scale of installation and specific technologies chosen, ensuring a steady revenue stream.Hongliyu Cinema plans to leverage the USD 15.00 mn raised in Series B funding to enhance its product offerings and expand into new markets. The company is developing upcoming products that focus on the latest advancements in cinema technology. Additionally, Hongliyu aims to penetrate more regions beyond China, with particular attention to emerging markets by the end of 2023. The recent funding will be instrumental in supporting these initiatives and facilitating the adoption of innovative cinematic experiences.

## Funding rounds

- Series B, Jan 4, 2018, $15M — Legend Capital, Photon Fund, Hangzhou Guangwo Investment Management

## Investors

- Legend Capital — Series B
- Photon Fund (https://capitalatlas.ai/funds/photon-fund) — Series B
- Hangzhou Guangwo Investment Management — Series B