# Honeypot Dating

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/honeypot-dating

- Industry: Software
- Headquarters: London, UK
- Website: www.getthursday.com
- Total disclosed funding: $3.5M
- Latest round: Seed (Jun 28, 2021)
- Investors on record: 5

## About

Honeypot Dating Ltd, operating through its platform Thursday™, specializes in organizing in-person social events for singles, creating opportunities for meaningful connections in relaxed environments.Founded in 2018 by George Rawlings, Matthew Love, and Seth Levy, Honeypot Dating Ltd is based in London, UK. Initially focused on digital dating, the company pivoted to facilitate real-life social events, eliminating the need for traditional apps. In June 2021, the company raised GBP 2.5 million in a Seed funding round led by Ascension Ventures, with participation from Connect Ventures, M-Venture GmbH, Typeform S.L., and Fiit.tv. The total amount raised to date is GBP 2.5 million.Thursday™ primarily offers real-life event experiences tailored for singles across various cities, focusing on creating relaxed and pressure-free social environments. The core service involves organizing exclusive gatherings at diverse venues such as bars, gyms, dance studios, art galleries, and running clubs. These events are designed to foster genuine connections among like-minded individuals, eliminating the need for digital dating platforms. Customers include singles looking to expand their social circles and meet potential partners without the constraints of traditional dating apps. The company operates in major cities including London, New York City, Toronto, Chicago, Melbourne, and Sydney, facilitating a global reach in its service offerings.Thursday™ generates revenue through ticket sales for its events, which are typically held weekly, and potentially through partnerships with venues and sponsors. Each event requires attendees to purchase tickets, which serve as the primary transaction structure between the company and its customers. The pricing for event tickets may vary based on location, event type, and other factors, ensuring accessibility for a broad audience. Additionally, the company may explore collaborations and sponsorships to enhance its offerings and expand its market presence. The focus on in-person interactions allows Thursday™ to capitalize on the growing demand for social experiences among individuals seeking genuine connections.In June 2021, Honeypot Dating Ltd raised GBP 2.5 million in Seed funding to support its growth strategy. The funding will be utilized to hire a head of growth, a head of marketing, and other senior roles, along with several technology hires, as part of a six-figure marketing strategy. The company plans to expand its app availability to additional cosmopolitan cities beyond London and New York in the near future.

## Funding rounds

- Seed, Jun 28, 2021, $3.5M — Ascension Ventures, Connect Ventures, Typeform S.L., Fiit.tv, Best Nights VC

## Investors

- Ascension Ventures (https://capitalatlas.ai/funds/ascension-ventures) — Seed
- Connect Ventures — Seed
- Typeform S.L. — Seed
- Fiit.tv — Seed
- Best Nights VC (https://capitalatlas.ai/funds/best-nights-vc) — Seed