# HoneyBook

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/honeybook

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.honeybook.com/
- Total disclosed funding: $470M
- Latest round: Series E (Nov 3, 2021)
- Investors on record: 17

## About

Based in California, US, and founded in 2013, HoneyBook, Inc. is a customer-relationship management platform that combines tools like invoices, contracts, and project management to help entrepreneurs and freelancers streamline and scale their businesses with less effort. Oz Alon is the co-founder and current CEO of HoneyBook. In September 2025, HoneyBook, Inc., a portfolio company of Durable Capital Partners, 01A, Zeev Ventures, OurCrowd, Tiger Global Management, Battery Ventures, Cvent Holding Corp., Citi Ventures, Tribeca Venture Partners, Vintage Investment Partners, Recursive Ventures, Carthona Capital, SierraMaya360, Norwest Venture Partners, UpWest, Aleph, Ooga Labs, and Hillsven Capital, acquired Finedev Ltd. Financial terms of the transaction were not disclosed.
The company provides a platform that reduces the workload of entrepreneurs, freelancers and small business owners, which may include capturing leads, building on-brand brochures or processing payments, the HoneyBook platform can do it all so that business owners can spend less time on administrative tasks. The company’s online platform provides features like online contracts, online invoices, proposals, online payments, automation of tasks, all-in-one solution to run business, scheduling meetings, and other features for small businesses. The company also provides a mobile application that allows users to book and access online payments, invoices, contracts, and proposals.

The company generates revenue by pricing its platform based on different plans. The plans include a starter plan which is priced at USD 9 per month; an unlimited monthly plan which is priced at USD 39 per month and an unlimited annual plan which is priced at USD 390 per year.

The company plans to grow its teams in San Francisco and Tel Aviv and build new features for its user base, including small companies, solopreneurs, and freelancers.

## Funding rounds

- Series E, Nov 3, 2021, $250M — Norwest Venture Partners, Tiger Global Management, Citi Ventures, OurCrowd, Durable Capital Partners
- Series D, Apr 9, 2021, $155M — Battery Ventures, Norwest Venture Partners, Tiger Global Management, Citi Ventures, OurCrowd, Zeev Ventures, 01A, Durable Capital Partners
- Series C, Mar 19, 2019, $22M — Norwest Venture Partners, Vintage Investment Partners, Hillsven Capital, Tribeca Venture Partners, Citi Ventures, Aleph
- Series D, Jun 8, 2016, $12M — Norwest Venture Partners, Vintage Investment Partners, Aleph
- Series C, Mar 5, 2015, $22M — Norwest Venture Partners, Hillsven Capital, Aleph, SierraMaya360, Carthona Capital, Recursive Ventures
- Series B, Sep 22, 2014, $9.1M — Hillsven Capital, Ooga Labs, Aleph, UpWest

## Investors

- Hillsven Capital (https://capitalatlas.ai/funds/hillsven-capital) — Series B, Series C
- Ooga Labs — Series B
- Aleph (https://capitalatlas.ai/funds/aleph) — Series B, Series C, Series D
- UpWest (https://capitalatlas.ai/funds/upwest) — Series B
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series C, Series D, Series E
- SierraMaya360 (https://capitalatlas.ai/funds/sierramaya360) — Series C
- Carthona Capital (https://capitalatlas.ai/funds/carthona-capital) — Series C
- Recursive Ventures (https://capitalatlas.ai/funds/recursive-ventures) — Series C
- Vintage Investment Partners (https://capitalatlas.ai/funds/vintage-investment-partners) — Series D, Series C
- Tribeca Venture Partners (https://capitalatlas.ai/funds/tribeca-venture-partners) — Series C
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Series C, Series D, Series E
- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series D
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series D, Series E
- OurCrowd (https://capitalatlas.ai/funds/ourcrowd) — Series D, Series E
- Zeev Ventures (https://capitalatlas.ai/funds/zeev-ventures) — Series D
- 01A (https://capitalatlas.ai/funds/01a) — Series D
- Durable Capital Partners — Series D, Series E