# Honestly Now

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/honestly-now

- Industry: Internet
- Headquarters: Pound Ridge, US
- Website: www.honestlynow.com
- Latest round: Series A (Sep 21, 2011)
- Investors on record: 2

## About

Honestly Now, Inc. is a company that provides a comprehensive database of financial resources, helping individuals and businesses easily access essential banking information and financial products.Honestly Now, Inc. specializes in delivering crucial financial information to users, enabling them to make informed banking decisions. The company is headquartered in Pound Ridge, US. Founded by individuals with a background in finance, it has undergone strategic pivots to refine its offerings. Honestly Now, Inc. has successfully closed 2 deals in its operational history.The company specializes in providing an extensive range of financial resources tailored for both individual and business customers. Their core offerings include information on bank and credit union locations, routing numbers, SWIFT codes, and comprehensive guides on financial products such as savings accounts, loans, and credit cards. By consolidating this information into a user-friendly database, the company allows users to efficiently locate branch addresses, understand their banking options, and facilitate transactions like ACH or wire transfers. The primary clientele consists of individuals seeking personal banking solutions and small businesses requiring financing options. The geographical markets served include all U.S. states, ensuring a broad reach for their products and services aimed at enhancing users' financial knowledge and decision-making.The company's revenue is primarily generated through partnerships and third-party advertisements that support the hosting and maintenance of its informational platform. Clients engage with the company by accessing its database for vital banking information, which may include searching for bank hours or loan options. Through this process, the company capitalizes on advertising placements and sponsorships from financial institutions looking to promote their services alongside the company's content. The revenue model encompasses both direct consumer interactions, where users benefit from free access to resources, and B2B partnerships that enhance the platform's value proposition. The company’s offerings do not appear to have specific pricing plans for individual users, as the primary access model is through free services complemented by advertising revenue.Honestly Now, Inc. is focused on launching new products aimed at enhancing user experience, although specific release dates have not been disclosed. The company is looking to expand its reach into additional geographic regions across the U.S. to tap into underserved markets. The recent funding has been allocated towards the development of these new resources and the geographic expansion effort. Following the close of its last deal, Honestly Now, Inc. is positioning itself for future growth.

## Funding rounds

- Series A, Sep 21, 2011 — Golden Seeds, Canrock Ventures

## Investors

- Golden Seeds (https://capitalatlas.ai/funds/golden-seeds) — Series A
- Canrock Ventures — Series A