# HonestDoor

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/honestdoor

- Industry: Internet
- Headquarters: Edmonton, Canada
- Website: www.honestdoor.com
- Total disclosed funding: $2.3M
- Latest round: Seed (Mar 17, 2022)
- Investors on record: 8

## About

HonestDoor Inc. operates a real estate data platform that provides detailed property insights, enabling both buyers and sellers to make informed decisions in the Canadian real estate market.Founded in 2017 and headquartered in Edmonton, Canada, HonestDoor Inc. offers a real estate data platform designed to facilitate property transactions. The company was established by Dan Belostotsky, who has a background in technology and business. HonestDoor has successfully raised CAD 2.2 million in its latest Seed funding round on March 17, 2022, led by Luge Capital, with participation from several investors including SAF Group and Startup TNT. This round represents the total amount raised by the company to date, with three deals completed overall.HonestDoor’s primary offerings center around a comprehensive real estate data platform designed to empower both buyers and sellers in the property market. The core product provides access to over 100 million data points on more than 9 million properties across Canada, allowing users to perform thorough market evaluations, track home values, and navigate real estate transactions with greater transparency. The platform is tailored for a diverse clientele, including individual home buyers, real estate professionals, and investors, facilitating a seamless experience in property valuation and market analysis. HonestDoor's services aim to address common challenges faced by users, such as information asymmetry and the complexity of real estate transactions, thus enhancing informed decision-making in the property market. The geographical reach of HonestDoor spans various provinces across Canada, making the data and services relevant to urban centers and rural communities alike.HonestDoor's revenue model is primarily based on subscription services and transaction fees associated with its real estate data platform. Clients, including real estate agents and brokers, subscribe to access premium features that enable detailed property analysis and market insights. The structure facilitates direct-to-consumer transactions, where users can engage with the platform for property valuation services or opt for comprehensive market reports. The pricing structure for these services varies, reflecting the tiered offerings designed to cater to different user needs. Flagship services, such as the home valuation tool and comprehensive market evaluation reports, play a pivotal role in generating revenue, as they provide essential insights that support informed purchasing and selling decisions.In March 2022, HonestDoor Inc. raised CAD 2.2 million in Seed funding, which will be utilized to improve the accuracy of property valuations in Canada. The company is focused on enhancing its data capabilities and is also exploring the potential launch of new products aimed at addressing emerging needs in the real estate market. HonestDoor plans to expand its operations into additional provinces across Canada to increase its market presence and further serve diverse customer segments.

## Funding rounds

- Seed, Mar 17, 2022, $1.8M — REach, Conconi Growth Partners, Bluesky Equities, Panache Ventures, Luge Capital, SAF Group, Startup TNT, Wheaton Group
- Seed, Apr 23, 2020, $0.5M — Conconi Growth Partners, Bluesky Equities, Panache Ventures

## Investors

- Conconi Growth Partners (https://capitalatlas.ai/funds/conconi-growth-partners) — Seed
- Bluesky Equities (https://capitalatlas.ai/funds/bluesky-equities) — Seed
- Panache Ventures (https://capitalatlas.ai/funds/panache-ventures) — Seed
- REach — Seed
- Luge Capital (https://capitalatlas.ai/funds/luge-capital) — Seed
- SAF Group — Seed
- Startup TNT (https://capitalatlas.ai/funds/startup-tnt) — Seed
- Wheaton Group — Seed