# HonestAI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/honestai

- Industry: Financial Services
- Headquarters: Seoul, South Korea
- Website: www.honestfund.kr/
- Total disclosed funding: $26M
- Latest round: Series B (Oct 14, 2019)
- Investors on record: 10

## About

Founded in 2015 and based in Seoul, South Korea, HonestAI Corp., formerly HonestFund Corp., is a financial technology company that provides investment loans from commercial banks and financial institutions. As of 2026, the company is headed by its CEO Sanghoon Seo. In December 2025, HonestAI Corp. raised KRW 14.4 billion in venture funding led by AAK, with participation from ATON Inc.

The company offers a wide range of investment, lending, and credit management solutions. These consist of diverse asset-class investment alternatives, adaptable lending programs to meet individual and corporate demands, and efficient credit management techniques to maximize financial well-being.

The company will use the December 2025 funding to further augment the financial market with innovations from artificial intelligence technology.

## Funding rounds

- Series B, Oct 14, 2019, $10M — HB Investment, Shinhan Bank, Bass Ventures, Murex Partners, DS Asset Management
- Series B, Dec 5, 2018, $11M — KB Investment, HB Investment, Bass Ventures, Murex Partners, TYEL Asset management, Dunamu & Partners
- Series A, Sep 20, 2016, $5.4M — KB Investment, Shinhan Capital, Hanwha Investment & Securities

## Investors

- KB Investment (https://capitalatlas.ai/funds/kb-investment) — Series A, Series B
- Shinhan Capital (https://capitalatlas.ai/funds/shinhan-capital) — Series A
- Hanwha Investment & Securities (https://capitalatlas.ai/funds/hanwha-investment-securities) — Series A
- HB Investment (https://capitalatlas.ai/funds/hb-investment) — Series B
- Bass Ventures (https://capitalatlas.ai/funds/bass-ventures) — Series B
- Murex Partners (https://capitalatlas.ai/funds/murex-partners) — Series B
- TYEL Asset management — Series B
- Dunamu & Partners (https://capitalatlas.ai/funds/dunamu-partners) — Series B
- Shinhan Bank — Series B
- DS Asset Management (https://capitalatlas.ai/funds/ds-asset-management) — Series B