# Honest Flower

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/honest-flower

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.honestflower.kr/
- Total disclosed funding: $0.7M
- Latest round: Series A (Sep 15, 2025)
- Investors on record: 2

## About

Based in South Korea, Honest Flower specializes in providing high-quality floral arrangements and related services for both consumers and businesses, catering to a variety of occasions.Honest Flower operates as Ares3 Co., Ltd. and was founded in 2020 in Seoul, South Korea. The company has successfully completed one deal as part of its investment strategy. In September 2025, Honest Flower raised KRW 1 billion in Series A funding, led by Strong Ventures with participation from Seoul Technology Holdings. The total amount raised by the company also stands at KRW 1 billion.Honest Flower focuses on providing a range of high-quality floral products and services designed to meet the needs of both individual customers and businesses. Their core offerings include a variety of fresh flower arrangements, plants, and related accessories that cater to diverse occasions such as weddings, corporate events, and everyday gifting. Each product is thoughtfully curated, enhancing customer experiences and conveying meaningful sentiments. Honest Flower serves both B2C and B2B markets, operating primarily within urban areas in South Korea to meet metropolitan demand, supported by local delivery services.Honest Flower generates revenue through direct sales of its floral arrangements and related products, structured primarily around a B2C model. Customers can purchase items online or in-store, with options for personalized arrangements and subscription services for regular deliveries. The pricing strategies are aligned with market standards, including premium offerings for high-end floral arrangements designed for special occasions. This combines direct sales and subscription services, allowing Honest Flower to maintain a steady revenue flow while catering to a diverse customer base.In September 2025, Honest Flower plans to utilize the KRW 1 billion raised in Series A funding to enhance public awareness of its affordable flower delivery services. The company is also developing new products aimed at broadening its market reach and exploring opportunities to expand into international markets. Specific regions targeted for expansion have not been detailed, but the company is focused on promoting its offerings to a wider audience.

## Funding rounds

- Series A, Sep 15, 2025, $0.7M — Strong Ventures, Seoul Technology Holdings

## Investors

- Strong Ventures (https://capitalatlas.ai/funds/strong-ventures) — Series A
- Seoul Technology Holdings (https://capitalatlas.ai/funds/seoul-technology-holdings) — Series A