# Honee Australia Pty.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/honee-australia-pty

- Industry: Internet
- Headquarters: Melbourne, Australia
- Website: www.honee.com.au
- Total disclosed funding: $1.4M
- Latest round: Seed (Feb 2, 2018)
- Investors on record: 1

## About

Honee Australia Pty. Ltd. is a digital platform that enhances the customer experience in the beauty and wellness industries by connecting consumers with service providers through an efficient online booking system.Founded in 2014, Honee Australia Pty. Ltd. operates from its headquarters in Melbourne, Australia. The company specializes in providing an online booking platform for beauty and wellness services. Its founder, Nicole So, has a history of entrepreneurship, although specific details about prior ventures are not available. In February 2018, Honee raised AUD 1.8 million in SEED funding, led by Blackbird Ventures, marking a key milestone in its financing history. The total amount raised by the company to date is AUD 1.8 million, achieved through two distinct deals.Honee.com.au specializes in delivering a comprehensive suite of digital solutions designed to optimize the customer experience in the beauty and wellness industries. Their core offerings include an online booking platform that connects consumers with a wide range of service providers, such as hairdressers, beauticians, and wellness professionals. The platform allows users to easily discover and book appointments, thereby addressing the common challenges of accessibility and convenience faced by clients seeking beauty and wellness services. Honee.com.au serves a diverse client base that ranges from individual service providers to large salon chains across various geographical markets, including Australia and New Zealand. The company aims to enhance user engagement and satisfaction by providing a streamlined interface for service bookings, payments, and customer reviews.The revenue model for Honee.com.au is primarily based on transaction fees associated with bookings made through its platform. Each completed appointment generates a fee collected from the service providers, allowing for direct-to-consumer interaction while facilitating B2B relationships with partnered beauty and wellness establishments. Clients benefit from competitive pricing structures that enhance customer retention and loyalty. While specific pricing plans for individual services or flagship products are not disclosed, the transactional nature of the business emphasizes a sustainable revenue stream through consistent usage and partnerships with a growing network of service providers.Following the SEED funding round in February 2018, Honee Australia Pty. Ltd. aims to enhance its platform by developing new products designed to improve user experience and functionality. The company plans to expand its reach into additional markets, particularly targeting New Zealand and potentially other regions in the Asia-Pacific by the end of 2023. The recent funding will be utilized to support these product development initiatives and market expansion efforts, ensuring the company can scale effectively and serve a wider audience.

## Funding rounds

- Seed, Feb 2, 2018, $1.4M — Blackbird

## Investors

- Blackbird (https://capitalatlas.ai/funds/blackbird) — Seed