# Hon Life

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hon-life

- Industry: Food
- Headquarters: Shenzhen, China
- Total disclosed funding: $23M
- Latest round: Series A (Dec 1, 2020)
- Investors on record: 5

## About

Established in 2012 and based in Shenzhen, China, Hon Life operates as a food brand which focuses on health food and nutritional supplements. The company has seen significant growth in sales since its inception, with online sales reaching over 20 million RMB within the first three months. Hon Life's products have been endorsed by numerous social media influencers and have received several accolades, including the "Top Innovative Product Award" at the 2020 China Food Exhibition and recognition as one of the "Most Popular Consumer Brands among Generation Z" in 2020.  In November 2020, it closed a round of CNY 150 million series B funding.

The company's core product offerings include fruit muesli that emphasize health and taste. The company's muesli is designed to be non-fried, with no added sugar, and features chia seeds for a nutritious and filling meal option. The products cater to the breakfast, meal replacement, and snack segments, providing consumers with a convenient and healthy food choice. Hon Life is particularly recognized for its yogurt peach and osmanthus collagen cereals, which have become popular among younger demographics.

The company generates revenue by selling its health food products, primarily through online channels.

The company will use the series B funding to further develop its product line, enhance its marketing efforts, and expand its reach within the health food market.

## Funding rounds

- Series A, Dec 1, 2020, $23M — Zero2IPO Ventures, ZWC Ventures, Qianhai Ark Capital, Xingtuo Capital
- Angel, Sep 25, 2015 — CICC Qianhai Capital

## Investors

- CICC Qianhai Capital (https://capitalatlas.ai/funds/cicc-qianhai-capital) — Angel
- Zero2IPO Ventures (https://capitalatlas.ai/funds/zero2ipo-ventures) — Series A
- ZWC Ventures (https://capitalatlas.ai/funds/zwc-ventures) — Series A
- Qianhai Ark Capital (https://capitalatlas.ai/funds/qianhai-ark-capital) — Series A
- Xingtuo Capital — Series A