# Homexpress

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/homexpress

- Industry: Logistics & Distribution
- Headquarters: Chengdu, China
- Website: www.homexpress.cn
- Latest round: Series A (Jul 13, 2015)
- Investors on record: 1

## About

Homexpress is a special retailer focused on home improvement and décor solutions, offering a wide range of stylish furniture and essential fixtures designed for functional living spaces.Founded in 2012 in Chengdu, China, Homexpress specializes in home improvement products. The company has engaged in two deals, with the latest being a Series B funding round of RMB 50 million on September 8, 2017, from Red Star Macalline Group Corporation. The CEO is Novair Farooqui.Homexpress.cn specializes in offering a diverse range of home improvement and décor products, aimed at enhancing the living spaces of consumers. The company's core offerings encompass a variety of furniture, decorative items, and essential home fixtures that cater to both aesthetic and functional needs. These products are designed to solve common issues faced by homeowners, such as maximizing space, improving functionality, and elevating the overall aesthetic appeal of their environments. The company targets a wide demographic, including individual homeowners, real estate professionals, and interior designers, with a notable presence in markets such as North America, Europe, and parts of Asia. By focusing on quality and innovation, Homexpress.cn aims to meet the demands of customers seeking stylish and practical solutions for their homes.Homexpress.cn's revenue model is structured around direct-to-consumer sales, with potential partnerships in retail distribution. The company engages customers through a transactional framework that includes online purchases and possible collaborations with retailers to broaden its market reach. Flagship products consist of uniquely designed furniture and home accessories, which are priced competitively to attract a wide audience. Customers typically engage with the brand through an e-commerce platform, where they can explore various categories and make purchases directly. The company’s pricing strategy reflects its commitment to offering value while maintaining quality, catering to both budget-conscious consumers and those seeking premium home products.In September 2017, Homexpress raised RMB 50 million in Series B funding to support its growth initiatives. The company plans to design and launch new products aimed at expanding its product offerings, although specific release dates have not been disclosed. Additionally, Homexpress is targeting expansion into new markets in Europe and Asia by 2025, leveraging the recent funding to enhance its operational capabilities and marketing efforts in these regions.

## Funding rounds

- Series A, Jul 13, 2015 — Tiger Cub Equity Investment

## Investors

- Tiger Cub Equity Investment (https://capitalatlas.ai/funds/tiger-cub-equity-investment) — Series A