# Homewise Solutions

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/homewise-solutions

- Industry: Financial Services
- Headquarters: North York, Canada
- Website: www.thinkhomewise.com
- Total disclosed funding: $2.4M
- Latest round: Seed (Jan 15, 2021)
- Investors on record: 3

## About

Homewise Solutions Inc. is a Canadian online mortgage brokerage that connects borrowers with over 30 lenders, simplifying the mortgage process and ensuring access to tailored financing solutions.Founded in 2018 and headquartered in North York, Canada, Homewise Solutions Inc. specializes in mortgage brokerage services. The company was co-founded by Carlos Medeiros and Jesse Abrams, the latter also serving as CEO. Homewise raised CAD 3 million in Seed funding on January 15, 2021, led by Clanton Capital, with participation from Epstein Enterprises and MaRS Investment Accelerator Fund. This funding was aimed at enhancing partnerships and brand awareness while expanding the team.Homewise Solutions Inc. offers an extensive online mortgage brokerage service tailored for Canadian borrowers. By connecting clients with over 30 banks and lenders, Homewise enables users to secure optimal mortgage rates and terms. The platform allows for a quick online application, completed in just five minutes without a credit check, and provides personalized support from Homewise Advisors throughout the process. This service caters to various clients, including first-time homebuyers and those looking to refinance or switch existing mortgages, with coverage across regions such as Ontario, Alberta, and British Columbia.Homewise generates revenue through commission-based fees received from lenders for successfully connecting borrowers with mortgage financing solutions. The company operates a direct-to-consumer model through its online platform, allowing clients to submit applications without incurring costs. Revenue is derived from commissions paid by lenders upon finalizing mortgage agreements, with services including mortgages for new purchases, refinancing, and pre-approvals to meet diverse client needs.Following the Seed funding of CAD 3 million raised on January 15, 2021, Homewise Solutions Inc. plans to focus on building partnerships and increasing brand awareness, as well as expanding its team. The company is strategizing to introduce new products and enhance its service offerings, although specific new product launches and timelines have not been disclosed. Additionally, Homewise aims to extend its market reach across Canada, targeting further expansion into previously underserved regions.

## Funding rounds

- Seed, Jan 15, 2021, $2.4M — MaRS Investment Accelerator Fund, Epstein Enterprises, Clanton Capital

## Investors

- MaRS Investment Accelerator Fund (https://capitalatlas.ai/funds/mars-investment-accelerator-fund) — Seed
- Epstein Enterprises (https://capitalatlas.ai/funds/epstein-enterprises) — Seed
- Clanton Capital (https://capitalatlas.ai/funds/clanton-capital) — Seed