# Hometree

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hometree

- Industry: Consumer Services
- Headquarters: London, UK
- Website: www.hometree.co.uk
- Total disclosed funding: $61M
- Latest round: Series B (Apr 11, 2023)
- Investors on record: 12

## About

Based in London, UK, and founded in 2015 by CEO Simon Phelan, HomeTree Marketplace Ltd., doing business as HomeTree, operates as a provider of home heating services, including online boiler installation services, home cover, and home emergency insurance that cover breakdowns and repairs to critical home infrastructure. In January 2025, Hometree a portfolio company of Oxford Capital Partners, Frontline, Inven Capital, FJ Labs, Energy Impact Partners, LocalGlobe, AV8 Ventures, Better Capital, L&G, 2150, AENU, DN Capital, Literacy Capital, Perscitus LLP, Anthemis Group, Silicon Valley Bank, and Legal & General Capital acquired GreenGenUK for an undisclosed amount.

The company provides a wide range of residential energy services, including home emergency breakdown and insurance, renewable energy installations (such as heat pumps and solar panels), financing solutions, and maintenance services. Additionally, the firm also provides services such as landlord cover and new boiler installation, annual boiler servicing, ongoing maintenance, and repairs for various home emergencies.

## Funding rounds

- Series B, Apr 11, 2023, $46M — Oxford Capital Partners, Legal & General Investment Management, Inven Capital, FJ Labs, Energy Impact Partners, 2150, AENU
- Series A, Nov 30, 2022 — FJ Labs
- Series A, May 7, 2020 — FJ Labs
- Series A, Sep 19, 2018, $8.7M — DN Capital, LocalGlobe, Literacy Capital, AV8 Ventures
- Seed, Dec 22, 2017, $3.9M — Oxford Capital Partners, DN Capital, FJ Labs, LocalGlobe, Literacy Capital, Better Capital
- Seed, Jun 2, 2017, $2.8M — Oxford Capital Partners, DN Capital, FJ Labs, LocalGlobe

## Investors

- Oxford Capital Partners (https://capitalatlas.ai/funds/oxford-capital-partners) — Seed, Series B
- DN Capital (https://capitalatlas.ai/funds/dn-capital) — Seed, Series A
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed, Series A, Series B
- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Seed, Series A
- Literacy Capital (https://capitalatlas.ai/funds/literacy-capital) — Seed, Series A
- Better Capital — Seed
- AV8 Ventures (https://capitalatlas.ai/funds/av8-ventures) — Series A
- Legal & General Investment Management (https://capitalatlas.ai/funds/legal-general-investment-management) — Series B
- Inven Capital (https://capitalatlas.ai/funds/inven-capital) — Series B
- Energy Impact Partners (https://capitalatlas.ai/funds/energy-impact-partners) — Series B
- 2150 (https://capitalatlas.ai/funds/2150) — Series B
- AENU (https://capitalatlas.ai/funds/aenu) — Series B