# Hometeka do Brasil S/A

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hometeka-do-brasil-s-a

- Industry: Internet
- Headquarters: Belo Horizonte, Brazil
- Website: www.hometeka.com.br
- Total disclosed funding: $0.9M
- Latest round: Seed (Nov 12, 2014)
- Investors on record: 2

## About

Hometeka do Brasil S/A is a Brazilian company specializing in enhancing real estate presentations through innovative visual transformation techniques, utilizing artificial intelligence to showcase properties effectively.Founded in 2012 and headquartered in Belo Horizonte, Brazil, Hometeka do Brasil S/A focuses on improving real estate marketing by offering advanced visual solutions. The company raised BRL 2.3 million in its Seed funding round on November 12, 2014, with participation from Polaris Investment Management and returning investor Performa Investimentos. Leandro Araujo serves as both the Founder and CEO of the company, steering its operations and strategic direction.Hometeka do Brasil S/A operates as an innovative platform that transforms standard images of real estate into captivating visual presentations. The primary service includes enhancing photographs of vacant or outdated properties into realistic architectural visualizations. By integrating cutting-edge generative technology with professional architectural expertise, the company aids real estate agencies in marketing properties that are more likely to sell quickly and at higher values. Their offerings include Virtual Staging, Decoration Swap, Virtual Renovation, and AI-generated videos, targeting real estate professionals and agencies aiming to maximize their listings' visual impact across various markets, particularly in North America and Europe.Hometeka do Brasil S/A generates revenue through B2B transactions with real estate agencies and professionals, providing tailored services to enhance property listings. The company operates on a subscription-based model or offers individual project pricing, allowing clients to select specific services as needed. For instance, a real estate agency may engage Hometeka for virtual staging of multiple properties, paying a fixed fee for each project completed. This business approach enables clients to optimize their marketing efforts and improve the aesthetic appeal of their properties without disclosing specific pricing details.Hometeka do Brasil S/A plans to leverage the BRL 2.3 million raised in Seed funding to further develop its offerings and expand into new markets. The company aims to introduce additional innovative products designed to enhance real estate visual marketing by the end of 2024. Additionally, Hometeka is targeting expansion into key real estate markets outside Brazil, particularly in North America and Europe, to capitalize on the growing demand for advanced property presentation solutions.

## Funding rounds

- Seed, Nov 12, 2014, $0.9M — X8 Investimentos, Polaris Investment Management

## Investors

- X8 Investimentos (https://capitalatlas.ai/funds/x8-investimentos) — Seed
- Polaris Investment Management — Seed