# Homestar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/homestar

- Industry: Consumer Products
- Headquarters: Fuzhou, China
- Website: www.homestarltd.com
- Latest round: Series A (Dec 1, 2010)
- Investors on record: 2

## About

Homestar Corporation is a manufacturer specializing in home furnishings and storage solutions, providing a wide assortment of products to enhance living spaces for consumers across various sectors.Founded in 2001 and headquartered in Fuzhou, China, Homestar Corporation focuses on producing home furnishings and storage products. The company has engaged in two deals, with the most recent occurring on November 22, 2017, when it raised strategic investment from new investor Mlily.Homestar Corporation specializes in a diverse range of home furnishings and storage solutions, catering to various consumer needs across multiple sectors of the home. Their core product offerings include bathroom fixtures such as mirrors and medicine cabinets, kitchen storage solutions like carts and microwave cabinets, and an array of living room furniture, including TV stands, coffee tables, and sideboards. Additionally, the company provides robust bedroom collections featuring beds, wardrobes, and nightstands, as well as home office essentials like desks and bookcases. Homestar's products are designed to address functional living space requirements while maintaining aesthetic appeal for modern consumers. The company serves a wide customer base, including homeowners, interior designers, and retailers, primarily in North America and select international markets.Homestar Corporation generates revenue through direct sales of its furniture and storage products to both consumers and businesses, including partnerships with retailers and wholesalers. Transactions typically occur in a B2B and B2C model, with products sold either directly through the company’s distribution channels or via third-party retail partners. The pricing structure for Homestar’s offerings varies by product category and complexity, reflecting the materials and craftsmanship involved. Flagship products, such as their contemporary bedroom sets and multifunctional storage units, contribute significantly to revenue streams. The company engages in traditional sales transactions where bulk orders for larger retail partners are negotiated alongside individual sales to consumers, ensuring a steady flow of income from diversified sources.Looking ahead, Homestar Corporation plans to launch new product lines specifically designed to cater to evolving consumer tastes and needs, although specific release dates have not been disclosed. The company is also aiming to expand its market presence into additional international regions, with particular focus on enhancing its footprint in Asia and Europe by the end of 2023. The strategic investment raised in November 2017 will support these initiatives, although financial terms were not disclosed.

## Funding rounds

- Series A, Dec 1, 2010 — Shenzhen Capital Real Estate Fund, Shanghai Fusion Assets Management

## Investors

- Shenzhen Capital Real Estate Fund (https://capitalatlas.ai/funds/shenzhen-capital-real-estate-fund) — Series A
- Shanghai Fusion Assets Management — Series A