# HomeFirst Finance Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/homefirst-finance

- Industry: Financial Services
- Headquarters: Mumbai, India
- Website: www.homefirstindia.com
- Total disclosed funding: $100M
- Latest round: Series C (Nov 18, 2017)
- Investors on record: 3

## About

Based in India, HomeFirst Finance Corporation specializes in providing housing finance solutions, including home loans and mortgage options tailored to meet the diverse needs of its clientele.Founded in 2010 and headquartered in Mumbai, India, HomeFirst Finance Corporation focuses on offering housing finance solutions. The company has successfully completed 22 deals, with the most recent funding round being a Private Placement/Follow on where it raised INR 3,300 mn. The total amount raised by the company to date stands at INR 1,967 mn. The current CEO is Manoj Viswanathan.HomeFirst Finance Corporation specializes in providing a range of housing finance solutions tailored to meet the diverse needs of its clientele. The core product offerings include home loans, self-construction loans, mortgage loans, shop loans, and renovation loans. Each product is designed to address specific housing-related financial requirements, facilitating home ownership, property development, and business establishment. The company caters primarily to the Indian market, servicing over 240 cities and operating through 130 branches nationwide. With a customer base exceeding 100,000 individuals, HomeFirst aims to simplify the borrowing experience through a user-friendly digital platform, ensuring accessibility and efficiency for its end users.HomeFirst Finance Corporation generates revenue through various loan products offered to consumers and small businesses, with a reported revenue of INR 125,345,368.70 for the most recent year, 2024. The company's business transactions involve direct interactions with clients seeking housing finance solutions, wherein customers apply for loans based on their specific needs. Revenue is derived from interest payments on loans, which are structured to provide competitive rates while ensuring affordability for borrowers. Additionally, the company incorporates features such as an Auto Prepay option that allows clients to save on interest costs, further enhancing its value proposition. The pricing structure is tailored to individual circumstances, reflecting loan amounts, interest rates, and repayment tenures that cater to an extensive array of financial situations for their clients.Following the successful funding round in January 2021, where HomeFirst Finance Corporation raised INR 11.5372 billion in an IPO, the company is strategizing on future growth. Current plans include expanding its product line to introduce new housing finance solutions aimed at further enhancing customer experience. Additionally, there are initiatives to enter new geographic markets, with specific expansion plans targeting tier-2 and tier-3 cities in India by 2025. The raised funds will be utilized to support these initiatives, ensuring that the company can meet the growing demand for housing finance solutions across different demographics.

## Funding rounds

- Series C, Nov 18, 2017, $100M — GIC, True North
- Series A, Jun 9, 2011 — Bessemer Venture Partners

## Investors

- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A
- GIC — Series C
- True North (https://capitalatlas.ai/funds/true-north) — Series C