# Home Is

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/home-is

- Industry: Internet
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.homeis.com
- Total disclosed funding: $16M
- Latest round: Series A (Aug 20, 2019)
- Investors on record: 5

## About

Home Is Inc. is a digital asset company specializing in the sale of the premium domain Homeis.com, aimed at enhancing online branding for businesses in lifestyle and community sectors.Home Is Inc. was founded in 2017 and operates from Tel Aviv-Yafo, Israel. The company specializes in the sale of the domain Homeis.com, which is designed for brands in the comfort, family, and lifestyle sectors. In August 2019, Home Is Inc. raised USD 12 mn in Series A funding, co-led by Canaan Partners and Spark Capital. The company has completed 4 deals to date, with the most recent deal occurring in August 2019.Homeis.com is a premium domain name that embodies the essence of home, designed for brands seeking to establish a strong online presence in sectors related to comfort, family, and lifestyle. The primary service offered is the sale of this domain, priced at USD 57,499. The target clientele includes small to mid-sized enterprises, startups, and established brands aiming to enhance their online branding or marketing strategies. Homeis.com is marketed as a versatile platform, suitable for various geographical markets, including North America, Europe, and Asia.The revenue model for Homeis.com is centered around the direct sale of the domain, priced at USD 57,499, with an option for buyers to choose a payment plan involving an initial payment followed by monthly installments. The pricing plan offers flexibility, allowing buyers to make a down payment of approximately 42% followed by monthly installments, facilitating access to the domain for a broader range of customers.Following the recent Series A funding in August 2019, Home Is Inc. plans to expand its product offerings and target new markets. The company is exploring the introduction of additional lifestyle-related digital assets by the end of 2023, while also aiming to broaden its reach in North America and Europe. The funds raised will support these initiatives, enabling the company to invest in marketing strategies to enhance brand visibility and attract a wider range of customers.

## Funding rounds

- Series A, Aug 20, 2019, $12M — Canaan Partners, Spark Capital
- Seed, Dec 12, 2017, $4M — Canaan Partners, Spark Capital, TCG, Samsung NEXT Ventures
- Seed, Feb 1, 2017 — Kaedan Capital Group
- Seed, Feb 1, 2017 — Samsung NEXT Ventures

## Investors

- Kaedan Capital Group (https://capitalatlas.ai/funds/kaedan-capital-group) — Seed
- Samsung NEXT Ventures (https://capitalatlas.ai/funds/samsung-next-ventures) — Seed
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Seed, Series A
- Spark Capital — Seed, Series A
- TCG (https://capitalatlas.ai/funds/tcg) — Seed