# Holoride

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/holoride

- Industry: Software
- Headquarters: Munich, Germany
- Website: www.holoride.com
- Total disclosed funding: $12M
- Latest round: Series A (Apr 22, 2021)
- Investors on record: 4

## About

Based in Germany, Holoride GmbH specializes in creating motion-synced in-car virtual reality experiences, enhancing travel through immersive entertainment while reducing motion sickness for passengers.Holoride GmbH, founded in 2018 in Munich, Germany, focuses on integrating motion-synced VR technology into vehicles. The company has successfully raised EUR 10.00 mn in its Series A funding round led by Audi, contributing to a total amount raised of EUR 10.00 mn. Nils Wollny, one of the founders, leads the company as CEO. The company has completed three deals to date, with the most recent deal occurring on April 1, 2024.Holoride's core offering is an innovative motion-synced in-car virtual reality (VR) experience that transforms the traditional car ride into an immersive adventure. By integrating the vehicle's movements with VR content, Holoride allows users to engage in a variety of entertainment formats, such as games and movies, all while minimizing the potential for motion sickness. This technology aims to enhance the commuting experience for passengers, particularly in markets where in-car entertainment has become increasingly demanded. Holoride's services cater to a diverse clientele, including automotive manufacturers and individual end-users, with a focus primarily in North America, Europe, and select markets in Asia where advanced automotive technology is being embraced.Holoride generates revenue through partnerships with automotive manufacturers and direct consumer engagements for its motion-synced VR experiences. The typical transaction structure involves B2B collaborations where car manufacturers integrate Holoride's technology into their vehicles, thereby providing added value to their customers. The company may also offer subscription-based access to its growing content library, enabling users to enjoy various VR experiences on an ongoing basis. Pricing plans are tailored to individual vehicle models and the selected content offerings, ensuring a seamless integration of entertainment options for passengers. Through these strategies, Holoride captures revenue from both the automotive sector and direct consumer markets.As of April 1, 2024, Holoride GmbH filed for bankruptcy, impacting its future growth plans. The company's previous initiatives included enhancing its VR technology and expanding into new markets. However, given the recent developments, specific details regarding upcoming products or market expansions are currently unavailable.

## Funding rounds

- Series A, Apr 22, 2021, $12M — MDC Ventures, Audi, Terranet AB, Schell Games

## Investors

- MDC Ventures (https://capitalatlas.ai/funds/mdc-ventures) — Series A
- Audi — Series A
- Terranet AB — Series A
- Schell Games — Series A