# Holisto

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/holisto

- Industry: Internet
- Headquarters: New York, US
- Website: www.holisto.com/
- Total disclosed funding: $9.2M
- Latest round: Series A (Apr 15, 2019)
- Investors on record: 7

## About

Trivago Deals Ltd. DBA Holisto., formerly known as GoSplitty, is a travel technology company founded in 2015 in Rishon Lezion, Israel. It specializes in providing cost-saving hotel booking solutions through a proprietary algorithm that aggregates hotel data and applies advanced pricing strategies. This enables travelers to access exclusive deals across markets including the United States, Canada, Europe, and Asia, while ensuring transparency in pricing and clarity in cancellation policies. The company operates a direct-to-consumer online booking platform, generating revenue through commissions on bookings made with partner hotels and travel service providers. Holisto emphasizes a secure and user-friendly booking experience to foster customer satisfaction and repeat business.
In July 2024, Holisto raised USD 10 million in venture funding from Trivago N.V. to enhance its conversion rates and standardize the user experience on Trivago’s platform. Subsequently, in July 2025, Trivago N.V.—a portfolio company of Expedia, Inc., Insight Partners, HOWZAT Partners, and Rocket Internet SE—fully acquired Holisto Ltd. for USD 25 million. The acquisition involved purchasing the remaining stake from investors including Fattal European Partnership, Journey Ventures, Taya Venture Capital, AOL Inc., BIP Ventures, Techstars, 11-11 Ventures, 2B Angels, Cockpit, and Fosun Capital, making Holisto a wholly owned subsidiary of Trivago.

## Funding rounds

- Series A, Apr 15, 2019, $6.8M — Techstars, 2B Angels, Fosun Capital, Cockpit, 11-11 Ventures
- Seed, Dec 21, 2017, $2.4M — AOL Inc., BIP Ventures, Techstars

## Investors

- AOL Inc. — Seed
- BIP Ventures (https://capitalatlas.ai/funds/bip-ventures) — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed, Series A
- 2B Angels (https://capitalatlas.ai/funds/2b-angels) — Series A
- Fosun Capital (https://capitalatlas.ai/funds/fosun-capital) — Series A
- Cockpit (https://capitalatlas.ai/funds/cockpit) — Series A
- 11-11 Ventures (https://capitalatlas.ai/funds/11-11-ventures) — Series A