# HockeyStack

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hockeystack

- Industry: Software
- Headquarters: US
- Website: www.hockeystack.com/
- Total disclosed funding: $23M
- Latest round: Series A (Jan 28, 2025)
- Investors on record: 7

## About

Based in California, US, and co-founded by Emir Atli, Arda Bulut, and Bugra Gündüz in 2021, HockeyStack, Inc. operates as a software-as-a-service (SaaS) company offering a B2B (business-to-business) analytics and attribution platform. Some of the firm’s clients include Cognism, synthesia, Whatfix, LAVENDER, etc. In April 2026, HockeyStack, Inc. raised USD 50 million in venture funding from Bessemer Venture Partners, Y Combinator and Uncorrelated Ventures.

The company offers a suite of tools designed to empower businesses by connecting marketing data from diverse channels, platforms, and tools, including websites, CRMs, ad platforms, marketing automation, ABM platforms, and data warehouses, to eradicate data silos and enhance marketing ROI (return on investment). The core product features of HockeyStack include robust capabilities in data collection including integration and self-attribution, measurement of attributions as well as lift modeling and web analytics, analysis, and actionable insights. Under analysis, the company offers reports, dashboards, cohorts, and journeys, and under actions, it offers forecasting, budgeting, and predictive intent solutions. The company’s platform supports businesses in performance marketing, demand generation, content, and marketing operations.

HockeyStack generates revenue by offering its B2B analytics and attribution software under different subscription plans such as the Growth plan at USD 1,399 per month.

The company will use the April 2026 funding to fuel continued product development and expansion of its Revenue Agents platform into prospecting, new business, and expansion, and to accelerate growth across engineering, sales, customer success, and marketing.

## Funding rounds

- Series A, Jan 28, 2025, $20M — Bessemer Venture Partners, Y Combinator, Uncorrelated Ventures, QNBEYOND Ventures
- Seed, Nov 16, 2023, $2.7M — General Catalyst Partners, Y Combinator, 645 Ventures, Soma Capital Management, Uncorrelated Ventures

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed, Series A
- 645 Ventures (https://capitalatlas.ai/funds/645-ventures) — Seed
- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Seed
- Uncorrelated Ventures (https://capitalatlas.ai/funds/uncorrelated-ventures) — Seed, Series A
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series A
- QNBEYOND Ventures — Series A