# Hnry

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hnry

- Industry: Financial Services
- Headquarters: Wellington, New Zealand
- Website: www.hnry.co.nz
- Total disclosed funding: $85M
- Latest round: Series C (Dec 12, 2025)
- Investors on record: 10

## About

Hnry Limited, headquartered in Wellington, New Zealand, offers a comprehensive accounting and tax automation solution for sole traders, freelancers, and independent contractors, simplifying financial management through innovative technology. Founded in 2016, Hnry Limited is a financial services company specializing in accounting and tax automation for self-employed individuals. The company operates from its headquarters in Wellington, New Zealand. In December 2025, Hnry Limited raised USD 17.4 million in series C funding led by new investor Movac, with participation from returning investor Icehouse Ventures. The company’s CEO, James Fuller, has a background in leading financial technology ventures.Hnry provides a comprehensive accounting and tax automation solution tailored specifically for sole traders, freelancers, and independent contractors. The core offering is the Hnry Account, which automates tax calculations and payments, including income tax, GST, and ACC levies, each time users receive payments into their Hnry Account. Hnry’s proprietary app facilitates the seamless management of financial tasks by enabling users to send unlimited invoices, log expenses through simple photo uploads, and track mileage automatically as a business expense. The innovative Hnry Debit Card further simplifies expense management, allowing users to make purchases while automatically categorizing these transactions for tax relief. Hnry primarily serves markets in Australia, New Zealand, and the United Kingdom, catering to a diverse client base of self-employed individuals seeking efficient tax management solutions.Hnry’s revenue model is based on a transaction fee structure, where the company charges a 1% fee plus GST on all income paid into Hnry Accounts, with a cap of USD 1,500 per year. Clients utilize Hnry’s services by depositing their earnings into the Hnry Account, which triggers an automatic calculation and deduction of applicable taxes before the net amount is transferred to the client's personal bank account. This model ensures that users only pay for services as they earn, enhancing affordability for sole traders. Additionally, the company offers a minimum fee of USD 0.50 for individual payments under USD 50, and Hnry automatically claims its fees as a business expense for users. Overall, Hnry’s approach to revenue generation aligns directly with the transactions and financial activities of its clients, emphasizing a user-centric service model. In December 2025, Hnry Limited raised USD 17.4 million in series C funding led by new investor Movac, with participation from returning investor Icehouse Ventures. The company will use the December 2025 funding to support its expansion plans initiatives across Australia and the United Kingdom.

## Funding rounds

- Series C, Dec 12, 2025, $30M — Movac, Icehouse Ventures
- Series B, Jan 31, 2023, $35M — Canva Pty Ltd., AirTree Ventures, Icehouse Ventures, Notion Labs, Inc., Left Lane Capital, Linktree Pty Ltd., Athletic Ventures
- Series A, Jan 31, 2022, $16M — AngelHQ, EVP, Icehouse Ventures, Left Lane Capital
- Seed, May 19, 2021, $4.1M — EVP

## Investors

- EVP (https://capitalatlas.ai/funds/evp) — Seed, Series A
- AngelHQ — Series A
- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Series A, Series B, Series C
- Left Lane Capital (https://capitalatlas.ai/funds/left-lane-capital) — Series A, Series B
- Canva Pty Ltd. — Series B
- AirTree Ventures (https://capitalatlas.ai/funds/airtree-ventures) — Series B
- Notion Labs, Inc. — Series B
- Linktree Pty Ltd. — Series B
- Athletic Ventures (https://capitalatlas.ai/funds/athletic-ventures) — Series B
- Movac (https://capitalatlas.ai/funds/movac) — Series C