# HL Greatist

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/hl-greatist

- Industry: Media
- Headquarters: San Francisco, US
- Website: www.greatist.com
- Total disclosed funding: $8M
- Latest round: Series A (Jan 20, 2016)
- Investors on record: 5

## About

HL Greatist, Inc. is a digital health and wellness platform that provides engaging content aimed at enhancing self-care and promoting a healthy lifestyle for its users.Founded in 2011 in San Francisco, US, HL Greatist, Inc. operates as a digital content platform focused on health and wellness. The company has undergone a significant change in ownership with its acquisition by Healthline Networks, Inc. in February 2019. Jeffrey Goh, the founder, has a background in health-related ventures and has aimed to create a resource for individuals seeking reliable health information. To date, the company has completed 3 deals, with its latest funding round being a Series A raising USD 4.50 mn led by Floodgate, alongside other investors including LearnVest Inc., RiverPark Ventures, StartUp Health, and Vayner/RSE.Greatist offers a comprehensive range of health and wellness content aimed at promoting self-care and a healthy lifestyle. Their primary product is a digital platform that provides articles, guides, and resources across various health-related topics, including nutrition, fitness, mental health, and personal wellness. This content is designed to address the needs of individuals seeking reliable information and practical advice on improving their overall well-being. Greatist targets a diverse audience, including health-conscious consumers, fitness enthusiasts, and individuals looking to enhance their personal care routines.Greatist generates revenue through a combination of advertising partnerships and potential subscription models for premium content. The company collaborates with brands in the health and wellness industry, allowing them to advertise their products and services to the Greatist audience. These partnerships enable Greatist to monetize its content while providing value to advertisers seeking to reach health-focused consumers. The company's revenue model is structured to facilitate transactions directly with consumers and through partnerships with brands, emphasizing a direct connection to its audience.Following its acquisition in February 2019, HL Greatist, Inc. plans to leverage the backing of Healthline Networks to enhance its content offerings and expand its reach. The company is focused on developing new products and features for its digital platform, with the aim of launching these enhancements by the end of 2020. Additionally, Greatist is targeting expansion into international markets, including Canada and the UK, to better serve health-conscious consumers globally. Recent funding will support these initiatives, enabling the company to invest in content creation, user experience improvements, and marketing efforts to attract a broader audience.

## Funding rounds

- Series A, Jan 20, 2016, $4.5M — Floodgate, LearnVest Inc., Vayner/RSE, RiverPark Advisors, StartUp Health
- Seed, Mar 30, 2015, $3.5M — Vayner/RSE, RiverPark Advisors

## Investors

- Vayner/RSE (https://capitalatlas.ai/funds/vayner-rse) — Seed, Series A
- RiverPark Advisors (https://capitalatlas.ai/funds/riverpark-advisors) — Seed, Series A
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series A
- LearnVest Inc. — Series A
- StartUp Health (https://capitalatlas.ai/funds/startup-health) — Series A